Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
US
Hybrid Executive Director, Credit Card Balance Growth, Pricing and Forecasting
Posted last month
About the role
- Executive Director leading credit card balance growth and pricing strategies at USAA. Fostering team collaboration and data-driven decision-making in financial services industry.
Responsibilities
- Lead the strategy to drive credit card balance growth, ensuring alignment with overall business objectives.
- Develop and execute growth plans across usage, line management, and retention.
- Identify new growth opportunities through market analysis, customer insights, and competitive intelligence.
- Set short‐ and long‐term balance growth goals and monitor progress against financial targets.
- Own end‐to‐end pricing strategy, including APRs, fees, promotions, and product pricing frameworks.
- Evaluate pricing implications on revenue, risk, customer experience, and competitiveness.
- Partner with Risk, Finance, and Legal to ensure pricing decisions are compliant, profitable, and market‐relevant.
- Oversee test‐and‐learn pricing initiatives, promotional offers, and elasticity modeling.
- Lead the creation of monthly, quarterly, and annual card spend, balance and revenue forecasts.
- Build and manage forecasting models incorporating economic trends, portfolio performance, and behavioral insights.
- Present results and forward‐looking projections to executive leadership and governance committees.
- Monitor performance against plan, diagnose variances, and implement course‐correction strategies.
- Work closely with Marketing, Risk, Finance, Operations, and Analytics to drive cohesive decision‐making.
- Influence product, acquisition, credit line, and customer engagement strategies through data‐driven recommendations.
- Support regulatory, audit, and compliance reviews related to pricing and balance management.
- Represent the business in senior‐level forums, steering committees, and enterprise planning cycles.
- Oversee strategies related to line assignments, credit limit increases, retention, and balance growth programs.
- Optimize lifecycle treatments to improve utilization, reduce attrition, and enhance customer value.
- Monitor competitive and macroeconomic trends to adjust portfolio strategies proactively.
- Lead, mentor, and develop a high-performing team of product managers, analysts, and strategists.
- Promote a culture of analytical excellence, strategic thinking, and customer-centric innovation.
- Ensure organizational readiness for future growth, including tools, processes, and talent capabilities.
Requirements
- Bachelor's Degree in Business, Marketing, Supply Chain Management, Statistics, or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
- 10 years of relevant experience as a Product Management, Digital Transformation, Data Science or Visualization leader for products/platforms, from strategy to market, to ongoing improvements within the Financial Services industry
- 4 years of people leadership experience in building, managing and/or developing high-performing teams
- Understanding of product P&L and high level of fluency in MV (member value) and ROI drivers; demonstrated track record in balancing product priorities against budget and timelines; a sense of urgency in driving execution; entrepreneurial spirit and excitement of developing products from an early stage
- Highly analytical with experience leveraging different types of data to form hypotheses, test those hypotheses and ultimately build a recommended strategy
- Strong strategic thinker with track record of developing and implementing strategies that thoughtfully consider and balance industry and competitive dynamics, customer insights and commercial implications.
- Comfort with ambiguity and a rapidly changing dynamic environment; thrives in fast-paced environment.
- Excellent written and verbal communications; ability to influence without authority, working on/with technical and cross-functional or highly matrixed teams who do not report into this role to get things done.
- Understanding and demonstrated application of Agile methodology.
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
Specialist leading growth strategies for paid media campaigns in a digital marketing team. Focusing on performance and data - driven decision - making to maximize results with stakeholders.
Consultant role at NIO focusing on growth strategies for customer monetization and retention. Collaborating across teams to enhance customer relationships and achieve growth targets.
Growth Marketing Lead at Develop Health utilizing AI to accelerate access to medications. Responsible for campaign ownership, messaging, and driving growth through various channels.
Market Growth Specialist executing multi - channel marketing campaigns for Anders accounting firm. Collaborating with teams to support strategic growth initiatives and optimize campaign performance.
Senior Growth Marketing Manager at Everise responsible for lead generation strategy and campaign execution across digital platforms. Leading a team to drive qualified pipeline growth and marketing impact.
Analyst supporting strategic growth projects at Localiza&Co. Focuses on new growth avenues and implementations in Brazil.
Marketing Specialist in Notion's EMEA Marketing team driving pipeline contribution across multiple channels. Collaborating with teams to execute marketing programs that engage and convert leads and pipeline.
Growth Coordinator at Web Summit owning lead generation and outbound growth for Partnerships team. Sourcing data and building campaigns to scale partnerships revenue.