Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.
About the role
- Senior Growth Marketing Manager leading marketing strategy for D2C subscription business at Pontosense. Driving growth through integrated marketing plans and collaboration with cross-functional teams.
Responsibilities
- Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness.
- Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
- Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion.
- Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention.
- Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights.
- Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI.
- Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale.
- Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth.
- Manage vendors, freelancers, and agencies while maintaining high quality and speed.
- Build repeatable marketing playbooks that can scale as the team grows.
Requirements
- 5–8+ years of progressive experience in growth marketing, demand generation, or integrated campaigns in D2C or subscription businesses.
- Demonstrated track record of executing multi-channel campaigns that drive measurable acquisition, revenue, or engagement results.
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data and analytics.
- Strong skills in positioning, customer segmentation, and messaging.
- Experience collaborating closely with Sales or Revenue teams in KPI-driven environments.
- Excellent written and verbal communication skills, with examples of campaigns or systems you’ve led.
- Comfort working in fast-paced, high-growth environments where processes are built from the ground up.
Benefits
- Competitive compensation and performance-based growth opportunities
- Comprehensive health and wellness benefits
- Flexible, hybrid work environment that values autonomy
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
User Acquisition Manager overseeing marketing campaigns across channels for Meet5. Focused on data - driven user acquisition and campaign optimization in a hybrid work environment.
Senior Growth Marketing Lead at Pontosense responsible for driving customer acquisition and revenue growth for D2C products. Leading integrated marketing strategies in a fast - paced, mission - driven environment.
Executive Director leading credit card balance growth and pricing strategies at USAA. Fostering team collaboration and data - driven decision - making in financial services industry.
Manager leading Asia Market Growth for WEC, facilitating growth initiatives and business models. Overseeing Account Teams and tracking market trends with cross - unit collaboration.
Director Customer Growth & Strategy leading key client relationships for AI platform. Building long - term partnerships and driving growth initiatives with major clients.
Senior Mobile Growth Manager at AppAgent developing and executing strategies for mobile game growth. Integrating AI tools and mentoring colleagues while collaborating with senior clients in a hybrid work environment.
Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
Lifecycle Growth Lead nurturing user relationships from waitlist to active engagement at blockchain startup Sei. Focus on retention strategies and optimizing user behavior for improved lifetime value.
Head of Growth role focusing on scaling pipeline generation and performance marketing for Katana's inventory software business. Leading the marketing team to achieve measurable growth outcomes across channels.