Hybrid Director, Growth Marketing

at Caseware

• Job title: Director, Growth Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: CA$157,000 - CA$167,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.

Responsibilities

• Own the North American growth marketing strategy with a focus on new business acquisition.
• Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
• Develop ICP and key personas for region to architect efficient and effective buying journeys.
• Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
• Localize global campaigns and messaging to resonate with North American audiences.
• Manage regional marketing budget and allocate spend across channels for maximum ROI.
• Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
• Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
• Stay current on competitive landscape, industry trends, and regional regulations.

Requirements

• 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
• Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
• Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
• Strong analytical skills and experience with performance reporting and attribution models.
• Excellent communication and cross-functional collaboration skills.
• Experience in the accounting or audit industry is a plus, but not required.

Benefits

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
• We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
• Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
• We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.