Lifecycle Growth Lead nurturing user relationships from waitlist to active engagement at blockchain startup Sei. Focus on retention strategies and optimizing user behavior for improved lifetime value.
About the role
- Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
Responsibilities
- Own the North American growth marketing strategy with a focus on new business acquisition.
- Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
- Develop ICP and key personas for region to architect efficient and effective buying journeys.
- Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
- Localize global campaigns and messaging to resonate with North American audiences.
- Manage regional marketing budget and allocate spend across channels for maximum ROI.
- Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
- Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
- Stay current on competitive landscape, industry trends, and regional regulations.
Requirements
- 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
- Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
- Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
- Strong analytical skills and experience with performance reporting and attribution models.
- Excellent communication and cross-functional collaboration skills.
- Experience in the accounting or audit industry is a plus, but not required.
Benefits
- Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
- We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
- Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
- We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
- We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
- Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
- We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
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