Growth Strategist driving user acquisition strategies for JustPlay. Collaborating with cross - functional teams to optimize channels and drive performance improvements.
About the role
- Head of Growth role focusing on scaling pipeline generation and performance marketing for Katana's inventory software business. Leading the marketing team to achieve measurable growth outcomes across channels.
Responsibilities
- Own pipeline generation and acquisition performance across paid and organic channels
- Scale demand generation efficiently, increasing qualified pipeline while improving CAC and payback
- Own full-funnel performance (traffic → intent → pipeline → revenue) and systematically reduce leakage
- Establish clear targets and accountability for traffic, conversion rates, CAC, and payback
- Optimize trial vs. demo routing and improve activation and conversion in partnership with Sales and Product
- Partner closely with Sales to improve pipeline quality, qualification, and forecasting accuracy
- Lead and develop the marketing function (demand generation, content, design, brand, PR), aligning all teams around growth outcomes
- Own and allocate the growth budget, making disciplined, ROI-driven investment decisions across channels
- Build a structured experimentation engine to increase testing velocity and drive measurable performance gains
- Leverage AI and automation to increase marketing efficiency, output, and decision speed
Requirements
- Senior B2B SaaS marketing/growth leadership (around 10+ years)
- Scaling pipeline in sales-assisted go-to-market motions
- Paid acquisition and performance marketing
- Funnel metrics, attribution, and unit economics
- Leading and developing multi-disciplinary marketing teams (e.g., content, brand, design)
- Staying hands-on in execution while building team capability and systems
- Working effectively across functions, locations, and time zones - building strong alignment and momentum without relying on co-location
- Operating in an AI-augmented era: using AI to increase experimentation velocity, deepen insights, and scale high-quality execution
- Willingness to travel occasionally to Tallinn and Toronto, Canada
Benefits
- Market-aligned compensation package (base salary + bonus), aligned to role scope and impact
- Employee Stock Option Program, so you share in the value you help build
- Time off that’s genuinely encouraged: statutory annual leave aligned with local requirements, with a global minimum of 4 weeks, 3 paid health days annually, and your birthday off - because it should actually feel like a day off.
- Fully paid 1-month sabbatical + 1000 EUR travel budget after every four years at Katana - time to reset, explore, or focus on personal growth
- Home office stipend to help you create a setup that works for you
- Health & wellness stipend
- Modern tools and tech, including AI-enabled tools that help you work smarter and stay focused on high-impact work
Job title
Job type
Experience level
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Degree requirement
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