Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Senior Growth Marketing Lead at Pontosense responsible for driving customer acquisition and revenue growth for D2C products. Leading integrated marketing strategies in a fast-paced, mission-driven environment.
Responsibilities
- Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness
- Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization
- Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion
- Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention
- Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights
- Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI
- Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale
- Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth
- Manage vendors, freelancers, and agencies while maintaining high quality and speed
- Build repeatable marketing playbooks that can scale as the team grows
Requirements
- 5–8+ years of progressive experience in growth marketing, demand generation, or integrated campaigns in D2C or subscription businesses
- Demonstrated track record of executing multi-channel campaigns that drive measurable acquisition, revenue, or engagement results
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data and analytics
- Strong skills in positioning, customer segmentation, and messaging
- Experience collaborating closely with Sales or Revenue teams in KPI-driven environments
- Excellent written and verbal communication skills, with examples of campaigns or systems you’ve led
- Comfort working in fast-paced, high-growth environments where processes are built from the ground up
Benefits
- Competitive compensation and performance-based growth opportunities
- Comprehensive health and wellness benefits
- Flexible, hybrid work environment that values autonomy
Job title
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Experience level
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Not specified
Degree requirement
Location requirements
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