Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
About the role
- Digital Communications Coordinator collaborating with internal teams on digital marketing initiatives. Responsible for website publishing, email marketing, and social media management.
Responsibilities
- Edit/update and publish webpages on the firm website and microsites using the content management system.
- Build and publish new webpages using established templates and components within the content management system.
- Make basic enhancements to help fine tune search relevance on the website using Coveo.
- Help monitor the general [email protected] mailbox.
- Generate email marketing lists using the Firm CRM system following best practices and standards.
- Build and disseminate external email campaigns using the Firm’s email marketing platform following best practices and standards.
- Construct and publish social media posts natively or by using the Firm’s social media marketing platform following best practices and standards.
- Publish firm content within our employee advocacy tool.
- Resize or crop digital images using image editing application
- Provide ‘virtual event’ support as required.
- Perform QA on all new or updated web pages, email messages and/or event site to ensure all digital content adheres to Firm digital, brand and accessibility standards.
- Review QA reports in Siteimprove to ensure website content quality
- Provide marketing survey support using Firm survey solution as required.
- Pull basic data reports in Google Analytics
- Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders.
- Provide ad-hoc project assistance to Senior Manager, Marketing Ops marketing as needed.
- Develop, maintain and optimize documentation (workflows, processes, procedures, etc.).
- Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
- Perform other duties as assigned.
Requirements
- B2B marketing agency, or equivalent required; previous law firm experience a plus.
- Experience with hands-on use of Vuture email marketing platform as well as InterAction CRM system is preferred.
- Basic HTML coding and Photoshop skills.
- Hands-on experience using a content management system (Sitecore a plus).
- Experience working within a social media marketing platform a plus.
- Ability to work in virtual teams and collaborate online is essential.
- Strong attention to detail and ability to work effectively in a fast-paced environment.
- Strong written and verbal English language communications skills.
- Proficient in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar.
- Experience with image editing application such as Photoshop required.
- Experience with Google Analytics or similar a plus.
Benefits
- medical/dental/vision insurance
- 401(k)
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