Hybrid Digital Marketing Coordinator

at DLA Piper

• Job title: Digital Marketing Coordinator
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $32 - $45 per hour
• Degree requirement: High School Diploma
• Tech skills: Sitecore
• Location requirements: Hybrid, Short Hills, United States

About the role

• Digital Communications Coordinator collaborating with internal teams on digital marketing initiatives. Responsible for website publishing, email marketing, and social media management.

Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Make basic enhancements to help fine tune search relevance on the website using Coveo.
• Help monitor the general [email protected] mailbox.
• Generate email marketing lists using the Firm CRM system following best practices and standards.
• Build and disseminate external email campaigns using the Firm’s email marketing platform following best practices and standards.
• Construct and publish social media posts natively or by using the Firm’s social media marketing platform following best practices and standards.
• Publish firm content within our employee advocacy tool.
• Resize or crop digital images using image editing application
• Provide ‘virtual event’ support as required.
• Perform QA on all new or updated web pages, email messages and/or event site to ensure all digital content adheres to Firm digital, brand and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality
• Provide marketing survey support using Firm survey solution as required.
• Pull basic data reports in Google Analytics
• Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders.
• Provide ad-hoc project assistance to Senior Manager, Marketing Ops marketing as needed.
• Develop, maintain and optimize documentation (workflows, processes, procedures, etc.).
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Requirements

• B2B marketing agency, or equivalent required; previous law firm experience a plus.
• Experience with hands-on use of Vuture email marketing platform as well as InterAction CRM system is preferred.
• Basic HTML coding and Photoshop skills.
• Hands-on experience using a content management system (Sitecore a plus).
• Experience working within a social media marketing platform a plus.
• Ability to work in virtual teams and collaborate online is essential.
• Strong attention to detail and ability to work effectively in a fast-paced environment.
• Strong written and verbal English language communications skills.
• Proficient in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar.
• Experience with image editing application such as Photoshop required.
• Experience with Google Analytics or similar a plus.

Benefits

• medical/dental/vision insurance
• 401(k)