Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
About the role
- Digital Marketing and Social Media Manager executing global marketing strategies for SOPHiA GENETICS. Collaborating with teams to implement data-driven campaigns for healthcare advancements in digital marketing.
Responsibilities
- Execute global digital marketing initiatives aligned with company strategy and regional needs
- Translate global go-to-market strategies into digital campaign plans across all established channels
- Support regional teams in localizing and implementing messaging and campaigns
- Develop and manage multi-channel campaigns to drive awareness and lead generation
- Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
- Track performance metrics and recommend tactical optimizations
- Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
- Manage website content updates and optimization for lead generation
- Partner with content and field marketing to build strategic landing pages
- Optimize website performance using SEO, PPC, and Google Analytics insights
- Monitor inbound traffic, engagement metrics, and conversion rates
- Support field and content marketing teams in activating digital campaigns
- Develop nurture programs and retargeting strategies aligned with audience segmentation
- Ensure timely setup and deployment of digital assets and landing pages
- Compile dashboards and performance reports using analytics tools
- Identify areas for optimization and recommend improvements based on data
- Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
- Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
- Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
- Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
- Integrate social campaigns into broader demand generation, ABM, and paid media strategies
Requirements
- Degree level educated or equivalent in digital marketing, web design, communications, or related field
- 5–7 years of experience in digital marketing
- Experience working in international organizations preferred
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
- Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
- Knowledge of GDPR, CCPA, and CAN-SPAM compliance
- Proficiency with Microsoft 365 Suite
- Experience with marketing automation platforms (Pardot preferred)
- Google Analytics, Google Ads Certified
- CRM platforms (Salesforce preferred)
- SEO tools and keyword research platforms
- Project management tools (JIRA Preferred)
- Knowledge of social media advertising platforms
- Experience with an ABM platform a plus
- Strong analytical mindset with ability to translate data into action
- Experience building and optimizing digital campaigns
- Solid understanding of marketing automation and lead lifecycle management
- Strong organizational and project management skills
Benefits
- Outstanding Medical, Dental & Vision with 90% Employer Contribution
- Company matched 401K at 4%
- Company-paid short & long-term disability insurance
- FSA commuter benefits
- 20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
- Free EAP
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