Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
About the role
- Director of Digital Marketing leading strategy and execution for BeatBox’s digital and social media presence. Manage a growing team and drive brand awareness through innovative online campaigns.
Responsibilities
- Build & own the near and long-term digital & social media strategies to deliver against company and marketing priorities, including brand awareness, audience acquisition, social media growth, and demand generation.
- Manage & scale a fast-paced digital & social media marketing team to achieve marketing growth, reach, and demand initiatives
- Develop a well-formed, agreed strategy for business outcomes and measurement of key metrics across the brand, demand generation, acceleration, community building and customer awareness of BeatBox.
- Work closely with the VP of Business Development and other key leaders to ensure cross-functional alignment on marketing goals and target outcomes.
- Manage and mentor a high-performing team of digital & social media marketers to ensure goals and audience expectations are always exceeded, and the BeatBox brand is always well-represented.
- Tightly manage overall digital & social budgets to ensure full transparency and on-target budget execution.
- Track ROI, engagement, and audience growth to measure results, assess opportunities for improvement, and optimize for future digital & social initiatives.
Requirements
- 10+ years’ experience running Digital & Social Media Marketing campaigns for a top consumer goods brand
- Excellent knowledge of and hands-on experience with all aspects of digital & social media marketing
- Exemplary executive presence and communication skills
- A strong collaborator who is adaptable and can pivot quickly when needed
- Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to key stakeholders & team members
- Strategic and out-of-the-box thinker with a broad perspective and proven ability to execute big-picture ideas
- A dedicated leader who is passionate about creating amazing experiences and managing/mentoring a high-performance team
- Data-driven, budget-conscious, creative thinker
- Maintain overall responsibility for the digital & social media marketing budget.
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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