Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
Responsibilities
- Maintain and update websites using Adobe Experience Manager, including content builds, landing pages and digital assets.
- Provide general digital support and updates across key platforms (Adobe AEM, Dot Digital, Salesforce, Google platforms)
- Apply SEO and accessibility best practice.
- Lead multi‑channel campaigns across web, email, social, paid media and more
- Lead campaign management including briefings, asset coordination, approvals, launches and reporting
- Monitor paid media and support optimisation activity across Google, Meta, LinkedIn and other channels.
- Support with email and SMS campaigns including segmentation, tagging and data hygiene in Salesforce.
- Assist with digital reporting and insights, highlighting trends and opportunities.
Requirements
- 4+ years’ experience in a digital marketing or marketing coordination role.
- Hands-on digital campaign experience across website, CRM and paid media.
- Strong CMS capability— Adobe Experience Manager, WordPress, Sitecore or similar.
- Familiarity with CRM tools like Salesforce or HubSpot.
- Exposure to Google Ads, Meta and LinkedIn advertising.
- Confident communicator with excellent organisation and time‑management skills.
- Comfortable working within structured processes, governance and approvals.
- Experience in healthcare or a regulated environment is an advantage, but not essential.
- Able to work both independently and collaboratively within cross‑functional teams.
Benefits
- Access to our confidential Employee Assistance Program for employees and their immediate families.
- Care for Your Wellbeing programs because we understand that we need to support you to support patients.
- Company paid parental leave for both primary and secondary carers.
- Flexible working arrangements and the option to purchase additional annual leave to support work–life balance.
- Salary sacrifice options for superannuation.
- Care to Grow - training, learning and development opportunities.
- Care to Celebrate - recognition and appreciation programs.
- Employee Rewards Referral Program.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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