Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Marketing Manager driving and optimizing multi-channel campaigns for Encompass, a global identity validation platform. Focused on pipeline growth through hands-on execution and metrics-driven strategies.
Responsibilities
- Plan, launch, and optimize multi-channel campaigns, including paid search, paid social (primarily LinkedIn), email and SEO.
- Partner closely with content marketing manager to activate assets including white papers, blogs and webinars across digital channels.
- Own the execution and optimization of digital lead generation programs, supporting MQL to conversion performance in close partnership with Sales.
- Run structured A/B tests across ads, landing pages, and email nurture flows to improve conversion rates.
- Manage and continuously optimize paid media budgets, improving efficiency, engagement, and return on investment.
- Analyze performance and optimize reporting dashboards including Google Analytics and HubSpot to measure and report on campaign effectiveness. Apply insights to refine goals, targeting, messaging, and conversion strategies.
- Support website and landing page optimization efforts, ensuring campaigns align with brand and UX best practices
- Combine strategic thinking with hands on execution, ensuring all outputs meet brand standards.
- Ensure digital campaigns follow data privacy and consent best practices, adapting targeting and tracking approaches in response to platform and regulatory changes in B2B environments
Requirements
- 3–5 years of hands‑on experience managing B2B digital marketing campaigns, with strong working knowledge of LinkedIn Ads and Google Ads
- Experience working with marketing automation platforms, particularly HubSpot and Clay, including nurture flows, reporting, and lead management
- Proven ability to execute and optimize lead generation campaigns and improve funnel performance through testing and iteration
- Solid understanding of SEO fundamentals and emerging AEO techniques
- Strong analytical mindset, with practical experience using GA4 and HubSpot reporting to inform campaign decisions
- Experience managing digital media spend with a focus on ROI and performance improvement
- Comfortable owning campaigns end‑to‑end and working cross‑functionally with content, sales, and wider marketing teams
- B2B SaaS experience required; experience in regulated or compliance‑driven industries (e.g. RegTech) is a plus
Benefits
- Participation in our industry leading share options scheme
- 20 days a year Work From Anywhere policy for all staff
- Flexible-first working policy
- Enhanced annual, personal and parental leave schemes.
- Paid volunteering leave programme
- Employer recognition and employee assistance programmes
Job title
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