Senior Digital Marketing Specialist managing end - to - end performance campaigns on Google & LinkedIn for Digitopia. Bridging strategy, performance, and creativity in a growing AI - driven organization.
About the role
- Digital Marketing Manager responsible for developing strategies across multiple channels. Overseeing a team to drive traffic, engagement, and client conversions.
Responsibilities
- Develop and execute comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting
- Drive traffic, engagement, and conversions for a diverse client base
- Oversee a team of digital specialists
- Ensure successful planning, implementation, and optimization of campaigns
- Foster strong client relationships
- Leverage AI-powered tools to optimize efficiency, innovation, and overall marketing impact
- Stay ahead of evolving industry trends
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in digital marketing, with hands-on expertise in both paid and organic channels.
- Proven experience in paid media, copywriting, and social media campaign management
- Strong content creation, writing, editing, and storytelling skills across platforms
- Proficiency in digital tools and analytics (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
- Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Strong analytical, problem-solving, and data-driven decision-making skills
- Excellent project management, organizational, and communication abilities
- Leadership skills with experience managing and motivating teams
- Strategic thinking with adaptability in a fast-paced environment
- Relevant certifications in digital marketing and advertising platforms
- Attention to detail and ability to manage multiple priorities effectively
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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