Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
About the role
- Digital Marketing Executive managing go-to-market strategies and campaigns for B2B SaaS solutions. Collaborating with teams across Germany and Vietnam to drive marketing efforts in Europe.
Responsibilities
- We are looking for you to join our great German Marketing Team.
- You are responsible for positioning, messaging, and for the development of go-to-market strategies.
- You know our Ideal Customer Profiles (ICPs) and Buyer Personas and translate complex features into clear value propositions.
- With plenty of creative freedom, you shape our market perception and build bridges between the product, market, and revenue teams.
- Through storytelling, sales enablement materials, and data-driven go-to-market measures, you strengthen adoption, demand, and growth.
- Planning events and other fantastic venues in Germany and Europe together with our colleagues in our Vietnam Marketing Team and our HR-Department will be a big task for you.
- Conception, support and implementation of digital marketing campaigns for lead generation via social networks (XING, LinkedIn, Facebook and other social networks).
- Create market, customer and competitor analysis/research on various industries to increase awareness of the company and brand, increase traffic to the company's website and increase conversion rate into leads.
- Use of various tools (Google Ads, LinkedIn, Facebook).
- Support and further development of our websites, portals and social media accounts.
- Further development of varied SEO activities (keyword, image optimization).
- Creation and coordination of direct marketing campaigns (mailings, newsletters, etc.).
- Drafting and reviewing creative content, such as emails, social media posts, website content, success stories, etc. for different communication channels.
- Close cooperation with web designers and developers to improve UX.
- Tracking of our online performance and derivation of measures by web analytics tools (Google Analytics, webTrends etc.).
- Stay up to date on new digital tools and platforms, digital marketing trends, and new technologies, and share your insights with the team.
- Support of sales and account managers and other marketing activities as required.
Requirements
- Bachelor’s degree in marketing, business, or related field, or equivalent experience.
- Min. 4 years of experience in CRM, lifecycle marketing, or email/SMS marketing in e-commerce or DTC.
- Hands-on experience with ESP/SMS platforms (e.g., Klaviyo, Attentive).
- Demonstrated ability to extract data-driven creative insights and translate them into design and messaging optimizations that directly improve retention outcomes.
- Ability to thrive in both strategic and tactical execution.
- Strong analytical skills, with comfort using data to inform decisions and feedback.
- Experience evaluating and managing CRM technology platforms; interest in leveraging AI-driven solutions for personalization and efficiency.
- Excellent communication skills for cross-functional and creative collaboration.
- Strong organizational skills and attention to detail.
- Familiarity with platforms like Global-e for cross-border commerce is a plus.
- Several years of professional experience in Germany (at least three years) and preferably Vietnam or Asia.
- Travel to marketing events within Germany and Europe.
Benefits
- Attractive compensation package with annual bonus payment
- 30 days holiday
- We keep you mobile with the Deutschlandticket
- Corporate benefits offers
- Modern workplace in contemporary offices as well as the possibility of mobile working.
- Pleasant working environment with flat hierarchies and experienced teams
- Diverse career opportunities through a comprehensive range of further training courses
- Company pension scheme (employer-financed)
- Diverse corporate events
Job title
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