Digital Marketing and Social Media Manager executing global marketing strategies for SOPHiA GENETICS. Collaborating with teams to implement data - driven campaigns for healthcare advancements in digital marketing.
About the role
- Digital Marketing Content Strategist shaping content strategy for Business Banking at U.S. Bank. Collaborating to ensure content supports digital marketing goals and engages business owners.
Responsibilities
- Define and evolve the digital marketing content strategy for Business Banking.
- Align content priorities to customer intent, marketing objectives, and the business owner lifecycle.
- Set Editorial Direction: Establish editorial frameworks, content themes, and messaging priorities.
- Shape content structures and information architecture that improve discoverability through clear hierarchies, cross-linking, and SEO-informed strategy.
- Translate business owner questions, behaviors, and needs into clear content themes and message frameworks.
- Partner with Marketing to align content strategy with digital campaigns, channels, and lifecycle programs.
- Optimize content performance by reviewing analytics and refining messaging, structure, and topic focus.
Requirements
- Bachelor’s degree or equivalent experience in Marketing, Communications, Business, Finance, or a related field.
- 7+ years of experience in digital content strategy, content marketing, UX content, or related discipline.
- Experience in financial services, banking, fintech, or other regulated industries.
- Familiarity with Business Banking products such as lending, treasury management, payments, or cash flow solutions.
- Experience working with Compliance, Legal, or Risk partners.
- Experience supporting digital marketing programs, campaigns, or lifecycle journeys through content strategy.
- Strong digital marketing content strategy mindset.
- Ability to design content systems, not just individual assets.
- Comfort working with complex or regulated subject matter under tight timelines.
- Clear, structured communication and messaging judgment.
- Strong copy writing skills.
- Financial curiosity and ability to learn banking concepts.
- Collaborative approach across marketing, product, UX, and analytics.
- Ability to influence content outcomes without owning execution.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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