Content Marketing Manager responsible for optimizing marketing strategies at Wolters Kluwer. Leading a team to enhance brand presence through innovative content and technology.
About the role
- Content Specialist at DIALOG managing web and social media content to elevate community-focused narratives. Seeking a captivating storyteller with video, social media, and writing skills.
Responsibilities
- Produce, shoot and edit video about DIALOG’s innovative design and its impact for internal/external channels
- Develop, create and manage social media content, and optimize engagement (LinkedIn, Instagram are key platforms)
- Help maintain the content and social media calendar and ensure timely posting of content
- Writing for our content platforms: researching and writing blogs, web content, and long-form storytelling, especially for ambitious content projects that require depth and polish
- Engage with followers to build community
- Liaise with partners for content development, and streamline content intake, and help create templates and formats
- Research, content development, ensuring accuracy and quality of published content
- Support communications and marketing campaigns and initiatives
- Prepare and coach interviewees for video appearances
- Track and analyze performance metrics (reach, engagement, conversions) and prepare reports with actionable insights
- Collaborate with teams to ensure brand consistency
- Provide relevant administrative support to the communications team
- Stay updated on emerging platforms, tools, and best practices in social media marketing and digital storytelling
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
- 5+ years of experience in social media management or content creation
- Strong writing and storytelling skills with attention to detail
- Story development and research skills
- Proficiency in social media management tools (e.g., Sprout Social) and analytics platforms (e.g., Google Analytics)
- Exceptional ability to produce high-quality video content. Our tools and software include Adobe Suite
- Knowledge of search engine optimization, hashtags, and social media algorithms
- Creative thinker with ability to adapt to fast-changing trends
Benefits
- Parental leave top-up programs for all parents upon the birth or adoption of a child
- RRSP matching
- Competitive medical and dental benefits coverage upon the first day of employment
- Discounted memberships
- Encouraged work/life balance with gifted time off during the holiday season
- Vacation Buy-Up program
- Reimbursement for professional memberships and dues
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