Content Designer supporting a public sector client focused on enhancing educational standards. Collaborating with a team to clarify and communicate changes to the Assessment Only route.
About the role
- Digital & Content Marketing Manager at Deutsche Börse Group managing digital marketing campaigns across various channels. Focused on retail investors in the Cash Market with a global team.
Responsibilities
- Execute and optimize digital marketing activities for the Cash Market with a focus on retail investors
- Manage campaigns across all digital channels — website, app, social media, and email
- Drive data-driven performance improvements and implement effective CRM strategies
- Plan and implement digital marketing and communications for Deutsche Börse products and services, particularly targeting retail investors in the cash market
- Maintain and update website and app content (live.deutsche-boerse.com) and manage social media presence (@deutsche.boerse)
- Develop and advance digital features for the website and the app
- Create and optimize digital content: newsletters, landing pages, product descriptions, presentations, social media posts, banners, and visuals
- Manage multimedia assets (images, video, audio), including editing and cutting for campaigns and online activities
- Execute CRM campaigns and support marketing automation processes
- Track KPIs, analyze campaign performance, and prepare reports for continuous optimization
- Conceptualize and execute strategic marketing plans in alignment with internal business stakeholders and overall business strategy
Requirements
- Degree in Economics, Marketing, or a comparable qualification
- High resilience, strong team player, customer-oriented, proactive and creative, with excellent communication skills
- Knowledge of the German retail investment and trading market, its structures, target groups, and products is an advantage
- Proficiency in image editing (Adobe Photoshop) and basic video editing/cutting
- Experience with marketing automation using a CRM system
- Comfortable appearing on camera for video content on digital channels is a plus
- Fluent in German and English, both written and spoken.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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