Hybrid Senior Strategy Marketing Analyst

at Despegar

• Job title: Senior Strategy Marketing Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Marketing Analyst in a leading travel technology company focusing on creative campaigns and audience engagement. Collaborating on strategies for promotional offers and visual concepts.

Responsibilities

• Receive, organize and interpret briefings for promotions and requests from the department;
• Participate in developing campaign strategy and promotional messaging;
• Help build the visual concept of campaigns and ensure their adaptation across all channels (paid media and owned media);
• Create clear, complete briefs for the design team and the advertising agency, including job breakdowns and direction for each deliverable;
• Lead regular alignment meetings with the agency to ensure correct understanding of strategy, timing, messages, key visuals (KV) and rollouts;
• Oversee the end-to-end campaign flow: schedule, dependencies, deliverables and quality control;
• Act as a bridge between internal and external squads, ensuring clarity of deliverables and alignment of expectations;
• Monitor campaign performance using KPIs such as CTR, VTR, CPC, engagement, traffic and conversion;
• Perform results analysis, generate insights and prepare presentations for internal teams;
• Organize and maintain SLAs, processes, routines, deadlines and documentation;
• Recommend tactical adjustments and optimizations based on performance and consumer behavior;
• Interpret dashboards/data and translate them into actionable insights;
• Ensure adherence to brand positioning, narrative and guidelines across all campaigns.

Requirements

• Experience in advertising production and/or agency account management OR as a campaign manager in-house;
• Experience with promotional campaigns, retail, or performance squads and managing simultaneous projects;
• Familiarity with project management tools: Trello, Asana, Notion, Jira or similar;
• Ability to structure the promotional tagline, creative concept and visual direction (even if not executing them personally);
• Understanding of adaptations for YouTube, TikTok, Meta, Display, CRM, OOH, etc.;
• Knowledge of KPIs: CTR, VTR, CPC, CPA, ROAS, engagement, among others;
• Strong communication, organization and autonomy to run multiple campaigns simultaneously; an aesthetic sense to review creative assets and suggest adjustments; proactivity to propose solutions, optimizations and new workflows;
• Ability to prioritize in dynamic environments, build relationships across teams and apply analytical thinking and critical judgment;
• Adaptability for seasonality and fast-paced demands (Black Friday, hot weeks, monthly offers);
• Experience with integrated branding and performance campaigns.

Benefits

• Be part of a company that is a leader in its industry;
• Join a team of professionals passionate about exploring the world of technology and enabling travel for others;
• Work on a team that uses technology as a path to innovation and the creation of opportunities;
• Develop your career in a competitive and challenging environment;