Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Marketing Analyst in a leading travel technology company focusing on creative campaigns and audience engagement. Collaborating on strategies for promotional offers and visual concepts.
Responsibilities
- Receive, organize and interpret briefings for promotions and requests from the department;
- Participate in developing campaign strategy and promotional messaging;
- Help build the visual concept of campaigns and ensure their adaptation across all channels (paid media and owned media);
- Create clear, complete briefs for the design team and the advertising agency, including job breakdowns and direction for each deliverable;
- Lead regular alignment meetings with the agency to ensure correct understanding of strategy, timing, messages, key visuals (KV) and rollouts;
- Oversee the end-to-end campaign flow: schedule, dependencies, deliverables and quality control;
- Act as a bridge between internal and external squads, ensuring clarity of deliverables and alignment of expectations;
- Monitor campaign performance using KPIs such as CTR, VTR, CPC, engagement, traffic and conversion;
- Perform results analysis, generate insights and prepare presentations for internal teams;
- Organize and maintain SLAs, processes, routines, deadlines and documentation;
- Recommend tactical adjustments and optimizations based on performance and consumer behavior;
- Interpret dashboards/data and translate them into actionable insights;
- Ensure adherence to brand positioning, narrative and guidelines across all campaigns.
Requirements
- Experience in advertising production and/or agency account management OR as a campaign manager in-house;
- Experience with promotional campaigns, retail, or performance squads and managing simultaneous projects;
- Familiarity with project management tools: Trello, Asana, Notion, Jira or similar;
- Ability to structure the promotional tagline, creative concept and visual direction (even if not executing them personally);
- Understanding of adaptations for YouTube, TikTok, Meta, Display, CRM, OOH, etc.;
- Knowledge of KPIs: CTR, VTR, CPC, CPA, ROAS, engagement, among others;
- Strong communication, organization and autonomy to run multiple campaigns simultaneously; an aesthetic sense to review creative assets and suggest adjustments; proactivity to propose solutions, optimizations and new workflows;
- Ability to prioritize in dynamic environments, build relationships across teams and apply analytical thinking and critical judgment;
- Adaptability for seasonality and fast-paced demands (Black Friday, hot weeks, monthly offers);
- Experience with integrated branding and performance campaigns.
Benefits
- Be part of a company that is a leader in its industry;
- Join a team of professionals passionate about exploring the world of technology and enabling travel for others;
- Work on a team that uses technology as a path to innovation and the creation of opportunities;
- Develop your career in a competitive and challenging environment;
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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