Lead Marketing Analyst transforming data into actionable insights for Adobe's marketing initiatives. Collaborating with global teams to drive business growth through effective marketing analytics and strategy execution.
About the role
- Marketing Performance Analyst leveraging analytical skills to improve marketing performance and support strategic investment decisions. Collaborating with cross-functional teams to enhance customer acquisition and growth initiatives.
Responsibilities
- Develop analytical frameworks and models to support decision-making processes.
- Conduct media efficiency and performance analyses, monitoring impact on business metrics.
- Present opportunities to improve the customer acquisition funnel.
- Design and structure customer research.
- Serve as the primary focal point for managing sales levers.
- Perform P&L and margin impact analyses to support Growth initiatives.
- Create investment and outcome projections and perform variance analysis.
- Continuously improve media planning and measurement processes.
- Actively participate in interdisciplinary projects.
Requirements
- Education: Bachelor's degree in Economics, Engineering, Business Administration, Mathematics, Statistics, or related fields.
- Experience: Solid experience in Performance Analysis and/or Business Intelligence focused on Marketing/Sales.
- Analytical orientation: Ability to handle large volumes of data (Big Data).
- Logical reasoning: Ability to decompose very complex problems into manageable parts.
- Strong interpersonal communication skills.
- Technical knowledge: Advanced SQL.
- Proficiency in spreadsheet data analysis and in building storylines for presentations.
- Knowledge of data visualization tools is desirable.
Benefits
- Be part of a company with deep expertise in its industry.
- Join a team of professionals passionate about exploring the world of technology.
- Work on a team that uses technology as a driver of innovation.
- Develop your career in a competitive and challenging environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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