Director of Shopper Research managing accounts and delivering insights for data - driven decisions. Spearheading analytics and mentoring team members in a hybrid setting.
About the role
- Director, Attribution role leveraging data science techniques for marketing analytics at Dentsu, managing US and India teams.
Responsibilities
- Coordinate and manage data collection with clients
- Lead teams to develop reports and processes to manage data quality control
- Manage project teams and direct reports effectively to drive innovation in analytics and deliver on client expectations
- Supervise and, as needed, conduct modeling of client data adhering to project timelines
- Interpret and visualize model estimates and diagnostics
- Drive process innovation and continuous improvement
Requirements
- 4+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution
- Bachelor's degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred
- Experience working with and measuring TV, digital media, and CRM data
- Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
- Advanced modeling skills with Python and R
- Extensive cloud environment experience, especially GCP and AWS
- Data visualization experience with tools like Tableau or Power BI a plus
- Understanding of marketing objectives and how different media channels support these objectives
- Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives.
- Ability to manage your team's multiple client engagements running in parallel in balance with leading a high performing team
- Track record of collaboration with teammates, especially global teams, to share learnings and techniques
- Skilled at coaching, developing, and managing a team
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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