Director of Development leading comprehensive fundraising strategy for university arts including The Theatre School and the School of Music. Collaborates with leadership and stakeholders to grow philanthropic support.
About the role
- Director, Attribution role leveraging data science techniques for marketing analytics at Dentsu, managing US and India teams.
Responsibilities
- Coordinate and manage data collection with clients
- Lead teams to develop reports and processes to manage data quality control
- Manage project teams and direct reports effectively to drive innovation in analytics and deliver on client expectations
- Supervise and, as needed, conduct modeling of client data adhering to project timelines
- Interpret and visualize model estimates and diagnostics
- Drive process innovation and continuous improvement
Requirements
- 4+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution
- Bachelor's degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred
- Experience working with and measuring TV, digital media, and CRM data
- Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
- Advanced modeling skills with Python and R
- Extensive cloud environment experience, especially GCP and AWS
- Data visualization experience with tools like Tableau or Power BI a plus
- Understanding of marketing objectives and how different media channels support these objectives
- Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives.
- Ability to manage your team's multiple client engagements running in parallel in balance with leading a high performing team
- Track record of collaboration with teammates, especially global teams, to share learnings and techniques
- Skilled at coaching, developing, and managing a team
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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