CRM Executive managing day-to-day execution and deployment of campaigns for Deliveroo's riders across multiple countries. Focused on technical excellence and stakeholder collaboration in a hybrid role.
Responsibilities
You’ll be responsible for the technical creation/build, experimentation and reporting on Rider CRM campaigns.
Supporting with the general maintenance of our campaigns in our CRM tool, Braze
Offering technical guidance and carrying out quality assurance (QA) on campaign builds and automations for global CRM teams.
Creating campaigns that are meaningful to riders, using the right channels (email, push notifications, in-app messaging, and more) at the right time, with a positive business impact.
Putting Riders at the centre of campaign execution as a passionate and technical CRM marketer.
Enthusiastically monitoring metrics soon after sending a campaign.
Working collaboratively with stakeholders and bring data-informed ideas to new campaign kick-off meetings.
Requirements
Excellent command of written and spoken English
1-2 years of experience in CRM or Performance Marketing, with experience in building triggered CRM communications across email, push notifications and in-app messages
Some experience running AB tests and other experiments
Strong analytical skills, with a working understanding of statistics and statistical analysis techniques
Good business acumen, with a focus on understanding the right KPIs and metrics to deliver value
Excellent time management and the ability to prioritise competing tasks
Ability to work with multiple stakeholders across the globe, prioritise work effectively and juggle competing priorities
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