Customer Engagement Analyst focusing on customer data analysis and engagement metrics to improve experience, retention, and loyalty.
About the role
- CRM Executive managing day-to-day execution and deployment of campaigns for Deliveroo's riders across multiple countries. Focused on technical excellence and stakeholder collaboration in a hybrid role.
Responsibilities
- You’ll be responsible for the technical creation/build, experimentation and reporting on Rider CRM campaigns.
- Supporting with the general maintenance of our campaigns in our CRM tool, Braze
- Offering technical guidance and carrying out quality assurance (QA) on campaign builds and automations for global CRM teams.
- Creating campaigns that are meaningful to riders, using the right channels (email, push notifications, in-app messaging, and more) at the right time, with a positive business impact.
- Putting Riders at the centre of campaign execution as a passionate and technical CRM marketer.
- Enthusiastically monitoring metrics soon after sending a campaign.
- Working collaboratively with stakeholders and bring data-informed ideas to new campaign kick-off meetings.
Requirements
- Excellent command of written and spoken English
- 1-2 years of experience in CRM or Performance Marketing, with experience in building triggered CRM communications across email, push notifications and in-app messages
- Some experience running AB tests and other experiments
- Strong analytical skills, with a working understanding of statistics and statistical analysis techniques
- Good business acumen, with a focus on understanding the right KPIs and metrics to deliver value
- Excellent time management and the ability to prioritise competing tasks
- Ability to work with multiple stakeholders across the globe, prioritise work effectively and juggle competing priorities
- Previous experience using Braze (preferred)
- Previous experience of using Looker (preferred)
Benefits
- Health insurance
- Family support
- Finance and relocation benefits
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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