Senior Account Executive developing and executing marketing strategies for client accounts in healthcare. Bridging gaps between clients and creative teams to drive brand growth and engagement.
About the role
- Paid Media Account Director leading strategy for key clients across Paid Social and Paid Search. Position based in Shrewsbury for a digital marketing agency with a focus on collaboration and innovation.
Responsibilities
- Lead paid media strategy across accounts, ensuring alignment with client business goals.
- Apply Croud’s paid media proposition in a tailored, results-driven way.
- Identify growth opportunities through new channels, innovations, and platform updates.
- Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
- Build strong, senior client relationships and act as their strategic advisor.
- Lead strategic planning, performance reviews, and growth conversations.
- Proactively identify and pitch organic growth opportunities that deliver client value.
- Anticipate challenges and manage expectations with clarity and professionalism.
- Manage, mentor, and empower a team of paid media specialists.
- Set clear goals, delegate effectively, and support team development.
- Ensure smooth execution, optimization, and reporting of all campaigns.
- Manage budgets with accuracy and accountability to drive ROI.
- Set and track KPIs that align with client objectives and commercial outcomes.
Requirements
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in PPC advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Extensive line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
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