Strategic Account Executive growing clients within the Aetna Business Unit of CVS Health. Leading account teams and developing client relationships to achieve satisfaction and business growth.
About the role
- Paid Media Account Director managing key client accounts in a global digital marketing agency. Leading paid media strategies for Paid Social and Paid Search with a focus on client success.
Responsibilities
- Lead paid media strategy across accounts, ensuring alignment with client business goals.
- Apply Croud’s paid media proposition in a tailored, results-driven way.
- Identify growth opportunities through new channels, innovations, and platform updates.
- Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
- Build strong, senior client relationships and act as their strategic advisor.
- Lead strategic planning, performance reviews, and growth conversations.
- Proactively identify and pitch organic growth opportunities that deliver client value.
- Anticipate challenges and manage expectations with clarity and professionalism.
- Manage, mentor, and empower a team of paid media specialists.
- Set clear goals, delegate effectively, and support team development.
- Encourage continuous learning and knowledge sharing across platforms and clients.
- Ensure smooth execution, optimization, and reporting of all campaigns.
- Manage budgets with accuracy and accountability to drive ROI.
- Champion the use of Croud’s tools, automation, and proprietary tech for efficiency.
- Drive quality control across setup, tracking, and data integrity.
- Set and track KPIs that align with client objectives and commercial outcomes.
- Translate data into clear insights and impactful client recommendations.
- Manage forecasting, billing, and profitability for accounts.
- Build strong media partner relationships (e.g., Google, Meta) and contribute to new business pitches.
Requirements
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in PPC advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Extensive line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations.
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- IPA Membership
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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