Sr. Commercial Director for EMEA Distribution at Crocs overseeing a team and ensuring P&L management. Driving new business opportunities and market penetration strategies in the footwear industry.
Responsibilities
Guide and direct a team of up to 20 Commercial managers, Digital managers, & Commercial coordinators – plus a non-direct/Cross Functional group of 20+ teammates
Own the full P&L, AOP and long-term forecasting for the EMEA region, responsible for tracking and conversion of the monthly shipping plan – as per AOP
Own the execution of the AOP, development of partner 5yr strategic plans incorporating global vision, and delivering new business opportunities aligned with VP Global DISTRIBUTORS
Provide detailed sales reports and market insights highlighting growth opportunities, risks, and competitive landscapes
Develop a partner prioritization approach to the EMEA Distributor partners – lead and direct through example
Execute process to drive prioritization and elevation within pier set
Coordinate the consolidation of partner data – performance, forecasting, on hand inventory and leverage the data for decision making/future business opportunities
Coordinate quarterly market launch meetings aligned to the FY AOP/future vision
Collaborate with cross functional peers to develop processes to accelerate future growth and internal efficiencies
Drive an elevated consumer experience across all channels within the Distributor partners
Develop timelines, structure, financial roadmap, entity setup, for territory reintegration to direct market – by channel
Develop and execute channel segmentation across all channels within partners territories supported by Marketing and Merchandising peers – and aligned to addressable market
Identify and assess new business opportunities in untapped markets within EMEA or existing within partner territories
Collaborate with distributors to execute market penetration strategies and build Crocs’ brand presence
Conduct regular market visits to ensure brand consistency, gather competitive insights, and assess market needs
Requirements
Business Management Degree or equivalent work experience
At least 10 years’ relevant experience in related field/industry [Sports or lifestyle] at Director level and above
Experience in working across all three commercial channels with the Full EMEA region including discount structuring, structure, payments
Full understanding [with experience] on the various Distribution partner modelling – WHLS, LCP & FOB.
Experience and full understanding of Distributor territories re-integration to direct market
Previous people management experience minimum of 12+ direct teammates – virtually and in person
Enhanced process & solutions-oriented mindset
High level of organizational skills – ability to lead and influence the direct and non-direct teams seamlessly
Very strong communication & negotiating skills – ability to work across multiple territories with consistency and consideration to local/regional behaviors
Good command of written and spoken English; other languages an advantage (Spanish, Italian, Arabic, Greek, French)
Knowledge of EMEA footwear, apparel and accessories competitor landscape including market shares and addressable market by territories
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