Leading and managing livestream hosts for TikTok, overseeing talent recruiting, scheduling, and performance. Ensuring engaging livestream sessions aligned with brand objectives in a hybrid work environment.
Responsibilities
Identify, assess, and recruit charismatic, camera-ready MCs for brand livestreams across TikTok Shop and other platforms
Lead onboarding and orientation for new MCs, ensuring alignment with brand tone and platform requirements
Assign MCs to daily livestreaming slots based on availability, performance history, and campaign needs
Coordinate with content and commercial teams to align livestreaming schedules with product priorities and promotional timelines
Track individual MC performance (e.g., engagement rate, viewership, conversion rate)
Conduct regular performance reviews and provide constructive feedback
Deliver structured coaching sessions to improve MCs’ hosting, product storytelling, and audience engagement
Work closely with the commercial and content teams to prepare product briefs for each livestream session
Ensure MCs are well-informed on product USPs, brand voice, and campaign objectives before going live
Monitor livestream sessions to ensure professionalism, accuracy, and audience engagement
Enforce high standards in on-screen behavior, brand representation, and technical setup (lighting, sound, visuals)
Build strong relationships with MCs to maintain motivation, brand loyalty, and a collaborative working environment
Plan team-building activities and incentive programs to boost morale and retention
Requirements
2 years of experience in livestreaming MC recruitment, scheduling and training or others related field
Experience as an MC/host or managing on-screen talent is a strong plus
Strong interpersonal and leadership skills—able to manage and mentor a diverse talent pool
Proficient in using Excel or scheduling/management tools for tracking performance and managing rosters
Detail-oriented with the ability to thrive in a fast-paced, content-driven environment
Comfortable communicating in English; proficiency in Thai is an advantage
Benefits
Career development opportunities in a leading digital commerce company
Competitive compensation and performance-based incentives
Comprehensive benefits including Health, Life, and Dental insurance
Hybrid working arrangement (1 day/week WFH)
16 days Annual Leave + 3 Business Leave days annually
Job title
Livestreaming MC Management – Recruitment & Training
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