Product Marketing Specialist focusing on go-to-market strategies for insurance solutions at Cotality. Collaborating with cross-functional teams to drive awareness and demand through high-impact marketing programs.
Responsibilities
Develop and execute comprehensive go-to-market strategies for new product launches.
Create clear, compelling, and differentiated product positioning and messaging.
Conduct research to understand market trends and customer needs.
Produce high-quality content, including product collateral and email campaigns.
Partner with sales teams to create tools and resources that enable effective selling.
Build strong relationships with customers to gather feedback and develop success stories.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in product marketing.
Strong strategic thinking and ability to analyze market data and customer insights.
Excellent written and verbal communication skills.
Experience with content creation and campaign management.
Expertise with digital marketing tools (e.g., HubSpot, Marketo).
Ability to work cross-functionally and manage multiple projects simultaneously.
Benefits
Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
Up to 16 weeks of fully paid parental leave and a baby stipend.
Multiple medical plan options with mental health and wellness support offerings.
401(k) with company match and vesting after one year.
$400 annual well-being stipend and tuition assistance up to $5,250.
Recognition Rewards, Referral bonuses, exclusive discounts and more!
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