Product Marketing Manager developing and maintaining marketing content for PGIM’s alternative product suite. Collaborating with various teams to drive business development in asset management.
About the role
- Product Marketing Specialist focusing on go-to-market strategies for insurance solutions at Cotality. Collaborating with cross-functional teams to drive awareness and demand through high-impact marketing programs.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches.
- Create clear, compelling, and differentiated product positioning and messaging.
- Conduct research to understand market trends and customer needs.
- Produce high-quality content, including product collateral and email campaigns.
- Partner with sales teams to create tools and resources that enable effective selling.
- Build strong relationships with customers to gather feedback and develop success stories.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in product marketing.
- Strong strategic thinking and ability to analyze market data and customer insights.
- Excellent written and verbal communication skills.
- Experience with content creation and campaign management.
- Expertise with digital marketing tools (e.g., HubSpot, Marketo).
- Ability to work cross-functionally and manage multiple projects simultaneously.
Benefits
- Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
- Up to 16 weeks of fully paid parental leave and a baby stipend.
- Multiple medical plan options with mental health and wellness support offerings.
- 401(k) with company match and vesting after one year.
- $400 annual well-being stipend and tuition assistance up to $5,250.
- Recognition Rewards, Referral bonuses, exclusive discounts and more!
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