About the role

Personalization Specialist at Concord, supporting client personalization efforts in retail/e-commerce. Coordinating tests, optimizing experiences, and generating customer insights.

Responsibilities

Accountable for coordinating the test and measurement setup and tracking of new personalization tests, as well as the tracking and reporting of the personalization tests and overall progress.
Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends.
Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development.
Generate customer insights from data to guide the strategic direction of personalized experiences.
Collaborate with digital business teams to build business hypotheses leveraging a deep understanding of customer behavior and strategize improvements to web performance.
Identifying opportunities for optimization on personalization experiences.
Work cross-functionally with many other departments to coordinate and execute operational needs and/or to set up a new or optimize an existing personalization experience.
Supports two business units under the direction of the Personalization Strategy Lead.
Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels.

Must be authorized to work legally in the US without sponsorship, now or in the future.
Bachelor’s degree in Mathematics, Business, Technology, or a related field.
5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies.
3-5 years of experience in web analytics, business analysis, or statistical background.
Strong understanding of digital marketing channels, tools, and best practices.
Data driven; must understand how to make decisions using performance metrics.
GA4 experience is a plus.
Ability to manage multiple priorities and thrive in a fast-paced environment.
Ability to create reports to share with leadership that succinctly inform on progress.
Experience with data driven test and learn methodology and practice preferred.
Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred.

Health, Dental, and Vision Insurance: Comprehensive coverage to support your well-being.
Employer Contributions to Health Savings Accounts (HSA): Helping you save for medical expenses.
Flexible Spending Accounts (FSA): Options for healthcare and dependent care expenses, plus a $200 Lifestyle Spending Account (LSA).
Disability Insurance: Short- and long-term coverage, fully paid by the employer.
Life and AD&D Insurance: Employer-provided coverage, with options for additional voluntary coverage.
Employee Assistance Program (EAP): Access to personal and professional support resources.
Career Growth Opportunities: Pathways for advancement and skill development.
Team Engagement Activities: Regular team-building events and company-sponsored activities to foster collaboration and connection.