About the role

  • Senior Director of On-Premise leading sales strategy at Coca-Cola Beverages Northeast. Responsible for driving growth and profitability across on-premise channels in the region.

Responsibilities

  • Develop and execute an on‑premise strategy aligned with company objectives, market conditions, and consumer trends
  • Partner with cross‑functional teams to create annual business plans with clear goals, targets, and priorities
  • Build and maintain strong relationships with key on‑premise customers, including national accounts, regional chains, and independent operators
  • Optimize portfolio and pricing strategies to drive volume, share, and profitability
  • Lead and develop the on‑premise sales team, setting clear expectations and ensuring accountability for results
  • Identify growth opportunities through market expansion, emerging trends, and new business development
  • Oversee promotional and marketing initiatives to increase brand visibility and consumer engagement
  • Manage budgets and performance, taking corrective action as needed to achieve financial targets
  • Monitor competitive activity and market trends to inform strategic decisions
  • Ensure compliance with company policies and all applicable regulatory requirements
  • Represent Coke Northeast in the various Brand Partner Routines

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
  • 10+ years of progressive experience in sales, marketing, or business development within beverage or consumer packaged goods
  • Deep knowledge of on‑premise channels and customer dynamics
  • Proven ability to drive revenue growth and build high‑performing teams
  • Strong leadership, communication, and collaboration skills
  • Analytical and strategic mindset with a strong focus on results
  • Utilization of Technology and Data to steward channel planning and execution
  • Implementing Best Practices across the organization to deliver continuous improvement in all areas of responsibility.

Benefits

  • medical, dental, and vision insurance
  • a 401(k) with company match
  • life insurance
  • paid time off
  • fitness reimbursements
  • tuition reimbursement
  • employee discounts
  • scholarship opportunities

Job title

Senior Director of On Premise – FSOP

Job type

Experience level

Senior

Salary

$165,000 - $215,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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