Senior Director of On-Premise leading sales strategy at Coca-Cola Beverages Northeast. Responsible for driving growth and profitability across on-premise channels in the region.
Responsibilities
Develop and execute an on‑premise strategy aligned with company objectives, market conditions, and consumer trends
Partner with cross‑functional teams to create annual business plans with clear goals, targets, and priorities
Build and maintain strong relationships with key on‑premise customers, including national accounts, regional chains, and independent operators
Optimize portfolio and pricing strategies to drive volume, share, and profitability
Lead and develop the on‑premise sales team, setting clear expectations and ensuring accountability for results
Identify growth opportunities through market expansion, emerging trends, and new business development
Oversee promotional and marketing initiatives to increase brand visibility and consumer engagement
Manage budgets and performance, taking corrective action as needed to achieve financial targets
Monitor competitive activity and market trends to inform strategic decisions
Ensure compliance with company policies and all applicable regulatory requirements
Represent Coke Northeast in the various Brand Partner Routines
Requirements
Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
10+ years of progressive experience in sales, marketing, or business development within beverage or consumer packaged goods
Deep knowledge of on‑premise channels and customer dynamics
Proven ability to drive revenue growth and build high‑performing teams
Strong leadership, communication, and collaboration skills
Analytical and strategic mindset with a strong focus on results
Utilization of Technology and Data to steward channel planning and execution
Implementing Best Practices across the organization to deliver continuous improvement in all areas of responsibility.
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