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About the role
- HCP Director leading non-personal promotion for Pfizer's Prevnar 20 pediatric vaccine. Collaborating across teams to drive vaccination strategies and manage promotional campaigns.
Responsibilities
- Lead the development and execution of HCP non-personal promotion tactics to drive vaccinations
- Partner with Prevnar Pediatric Medical team to establish a 3-year view to Real World Evidence generation
- Identify potential connections to the brand’s promotional narrative and develop potential messaging for future use
- Design and implement a comprehensive HCP non-personal promotion (NPP) omnichannel plan
- Optimize digital, HCP targeted customer journeys and engagement metrics through data-driven insights
- Develop HCP targeted communication strategy and execution plans
- Spearhead HCP media initiatives with cross-functional partners
- Collaborate and align with marketing team counterparts to ensure promotional plans synergy
- Lead RC process for all non-personal promotion assets ensuring deployment aligned to plans
- Close partnership with CMO and digital cross-functional colleagues to explore innovative outreach methods
- Lead and deploy HCP Non-Personal Promotion (NPP) tactical plan
- Manage HCP Non-Personal Promotion (NPP) budget and performance of Agency of Record
Requirements
- Bachelor’s degree with 8+ years or Master’s degree with 7+ years or PhD/PharmD with 5+ years of experience in sales and/or marketing pharmaceutical Life Sciences, etc.
- Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated
- Excellent communication and presentation skills (oral and written)
- Robust analytical/planning skills and ability to multi-task under pressure
- Strong business acumen including demonstrated strategic marketing and analytical thinking skills, as well as an ability to translate key insights and metrics into strategies and tactical execution
- Strong project management, coordination skills across large groups of cross-functional teams
- Demonstrated ability to ideate on a strategy and then pull that through into successful execution
- Solid understanding of today’s U.S. pharmaceutical environment, incl. Regulatory, Legal and Compliance
- Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
- Fosters a culture of collaboration and teamwork
- Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
- Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
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