Director of Onboarding & Sales Enablement at Coca-Cola improving new hire integration and sales capability through strategic leadership and training initiatives.
Responsibilities
Design, lead, and continuously improve a best-in-class onboarding program for new commercial team members.
Ensure new hires are equipped with the knowledge, tools, and support needed to quickly integrate, achieve early success, and embody the company’s values and sales standards.
Partner with HR and business leaders to measure onboarding effectiveness and drive continuous improvement.
Define and execute the enterprise sales capability strategy aligned with business priorities and growth objectives.
Assess capability gaps and build targeted interventions to upskill frontline, customer management, and sales leadership teams.
Lead the design and deployment of future-ready sales methodologies, playbooks, and tools that enhance customer engagement and excellence.
Perform capability assessments by conducting market visits and engaging in leadership meetings, working closely with leaders and local management teams to implement training and capability development initiatives.
Collaborate with Marketing, Category, and Revenue Growth Management to ensure sales teams have the right insights, tools, and messaging to win in the marketplace.
Drive sales force adoption of digital capabilities, CRM tools, and analytics platforms to improve efficiency and effectiveness.
Identify and implement initiatives that drive customer value and business growth.
Leverage data analytics to drive insights and inform sales strategies.
Manage expenditure and investments for the function according to the plan.
Requirements
3-5+ years of progressive leadership experience, including significant exposure to sales enablement, sales operations, or capability building.
Proven track record of driving sales transformation, learning initiatives, and onboarding performance improvement.
Experience working with large, complex sales organizations in consumer goods, retail, or beverage industries preferred.
Strong business acumen with expertise in onboarding, sales training, and learning and development initiatives.
Exceptional communication, influencing, and stakeholder management skills.
Demonstrated ability to lead large cross-functional projects and deliver measurable results.
Strategic Agility – Anticipates trends and adapts strategies to future needs.
Commercial Acumen – Deep understanding of sales, customer engagement, and commercial drivers.
Change Leadership – Inspires adoption of new ways of working across diverse teams.
Talent Developer – Passion for building capability and unlocking potential in others.
Collaboration – Strong ability to align across functions and influence at senior levels.
Benefits
401(k) match + health coverage + employee stock purchase plan
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