About the role

Senior Marketing Manager developing Clio's growth strategy for government legal teams. Focusing on expanding reach, building relationships, and driving results in the public sector.

Responsibilities

Develop Clio's growth strategy for government legal teams — including federal, provincial/state, municipal legal departments, public defenders, and legal aid organizations — identifying marketing opportunities that can unlock significant expansion in this segment;
Design and execute multi-channel marketing programs tailored to the government buyer journey, accounting for longer decision cycles, procurement requirements, and institutional buying processes;
Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public sector legal community;
Align Government Channel Partners and Resellers on an integrated go to marketing strategy;
Analyze Clio's marketing and sales funnel for the government segment, identify friction points, and implement strategies to improve conversion at every stage;
Partner closely with Sales, Revenue Operations, and the extended Marketing to align on messaging, gather feedback, and ensure programs are driving results;
Develop a deep understanding of government legal teams — their mandates, pain points, technology adoption patterns, and procurement constraints — and share these insights across the team;
Maintain scalable, end-to-end programs designed with specific goals aligned to the government segment's growth trajectory.

7-10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences;
Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations;
Experience working directly and activating Government resellers and channels partners on joint GTM strategies;
Excellent analytical skills and experience measuring and optimizing data-driven marketing programs;
Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines;
Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers;
Comfort making decisions with imperfect information in an emerging, high-growth environment;
Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years