Director of Marketing leading customer acquisition for regulated brokerage at MyFundedFutures. Focus on compliant marketing and driving customer deposits with a strong top of funnel.
About the role
- Director of Marketing leading the divisional marketing team at Thermo Fisher Scientific. Defining and executing strategic and tactical marketing initiatives for growth.
Responsibilities
- Lead and develop a high-performing divisional marketing team through strong communication, talent development, prioritization, and execution
- Define and drive a clear marketing strategy across the Biological and Chemical Division product portfolio
- Support aggressive growth targets in a dynamic and evolving market environment
- Develop and execute integrated marketing strategies, campaigns, and initiatives that build brand awareness, thought leadership, customer education, and demand generation
- Lead cross-business and divisional initiatives that support successful commercialization of new products and expansion of existing technologies to achieve revenue and profitability goals
- Lead development of positioning, messaging, branding, and sales enablement tools to support product launches and adoption of new product introductions
- Conduct market research to understand customer requirements, assess messaging effectiveness, and inform strategy
- Monitor market trends, customer needs, and competitive activity, and adjust strategies as needed
- Direct the development of internal training materials and customer-facing tools to ensure the commercial organization is prepared in advance of product launches
- Establish and track KPIs, dashboards, and scorecards to measure marketing effectiveness, business impact, and financial performance
- Partner with analytics teams to generate actionable insights and lead strategic initiatives that drive growth
- Collaborate effectively with Product Management, R&D, Sales, regional marketing teams, and business leaders across geographies
- Select, manage, and optimize relationships with external agencies and vendors
Requirements
- Bachelor’s degree required; Master’s or Ph.D. in Biology, Molecular Biology, Biochemistry, or a related field preferred
- 8+ years of progressive marketing experience in a life sciences or biotechnology organization, including leadership responsibility
- Proven ability to influence and drive alignment across all levels of a complex, matrixed, global organization
- Strong experience in global marketing strategy, brand planning, positioning, messaging, and commercialization
- Demonstrated success building and improving processes that accelerate decision-making and execution
- Strong analytical mindset with experience using data and insights to guide strategy, measure performance, and optimize outcomes
- Experience in digital marketing, social media strategy, customer acquisition, and retention programs
- Strong project management skills, with the ability to prioritize effectively, manage multiple initiatives, and meet aggressive deadlines
- Global and cross-regional experience strongly preferred
- Ability to travel up to 30% globally.
Benefits
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
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