Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Esports Marketing Manager designing and executing campaigns for Fnatic’s gaming titles and fan engagement initiatives, collaborating with teams to foster global Fnatic fandom.
Responsibilities
- Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
- Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity; utilising content and creator capability effectively
- Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
- Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
- Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
- Oversee paid social media campaigns
- Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
- Monitor fan sentiment and youth culture trends; ensure activations resonate authentically
- Perform post‑campaign analysis, distilling insights to inform the next iteration
- Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
- Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
- Collaborate with Legal on marketing regulations, especially around digital items and international execution
- Lead ad-hoc Marketing projects defined by your manager
Requirements
- Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
- Strong understanding of the esports landscape and virtual economies
- Experience working in a global context, nuancing campaigns for different international markets
- Creative flair balanced with ability to deliver
- Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
- Excellent project management and communication skills
- Resourcefulness and flexibility, able to do a lot with a little where needed
- Excellent written and spoken English; German highly desirable and other languages a plus
Benefits
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Hybrid onsite/remote work policy
- Employee Assistance Programme (Health Assured)
- Enhanced parental leave policy
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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