About the role

  • Marketing Manager crafting and delivering the regional Football brand vision in EMEA. Collaborating across teams for strategic market execution and community engagement.

Responsibilities

  • Support the lead for the FOP in developing and accomplishing the EMEA Football category strategy and seasonal GTM plans.
  • Own key category workstreams across footwear, clubs, athletes and communities, ensuring alignment with brand and commercial objectives.
  • Drive consistent, high-quality execution across essential markets and key city platforms.
  • Help shape compelling football storytelling rooted in culture, performance and community.
  • Be a key partner in creative development with internal teams and external agencies, providing clear strategic direction, inspiring briefs and sharp feedback.
  • Coordinate and prioritize key account and partner activations in collaboration with local marketing teams, Sports Marketing, DTC and Retail.
  • Ensure activations are integrated across channels and touchpoints, creating consistent brand heat in priority moments and cities.
  • Lead and coordinate across club kit launches, activations and cultural fan moments for an established top division football club.
  • Partner with the FOP Lead on budget planning, tracking and optimization.
  • Manage timelines, deliverables and cross-functional alignment across global, regional and local stakeholders.
  • Build strong, trust-based relationships with local EMEA marketing teams.

Requirements

  • Relevant years of experience in brand marketing, category marketing or agency environments, preferably within a global brand.
  • Deep passion for football and strong understanding of European football culture, ecosystems and communities.
  • Established football network and credibility within the sport, culture or creative space.
  • Extensive knowledge of, and a passion for, the sports and fashion/entertainment industry.
  • Proven ability to lead complex projects across multiple partners and markets.
  • Commercial competence with understanding of product, retail and DTC dynamics.
  • Experience working in a matrix organization and across EMEA markets (highly desirable).
  • Willingness to travel across EMEA as required.

Benefits

  • Discretionary Bonus Opportunity
  • Discount on the health insurance
  • 8% holiday allowance
  • Flexible Working Hours
  • Pension Scheme
  • 25 days Annual Leave per year
  • Up to € 300 travel allowance each month
  • Hybrid working
  • On-site Gym
  • Employee Discount
  • Work from-home allowance
  • Home working equipment
  • Sports subscription services
  • Flexibility to work 20 days from anywhere each year
  • Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Job title

EMEA Marketing Manager, Football

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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