Marketing Manager crafting and delivering the regional Football brand vision in EMEA. Collaborating across teams for strategic market execution and community engagement.
Responsibilities
Support the lead for the FOP in developing and accomplishing the EMEA Football category strategy and seasonal GTM plans.
Own key category workstreams across footwear, clubs, athletes and communities, ensuring alignment with brand and commercial objectives.
Drive consistent, high-quality execution across essential markets and key city platforms.
Help shape compelling football storytelling rooted in culture, performance and community.
Be a key partner in creative development with internal teams and external agencies, providing clear strategic direction, inspiring briefs and sharp feedback.
Coordinate and prioritize key account and partner activations in collaboration with local marketing teams, Sports Marketing, DTC and Retail.
Ensure activations are integrated across channels and touchpoints, creating consistent brand heat in priority moments and cities.
Lead and coordinate across club kit launches, activations and cultural fan moments for an established top division football club.
Partner with the FOP Lead on budget planning, tracking and optimization.
Manage timelines, deliverables and cross-functional alignment across global, regional and local stakeholders.
Build strong, trust-based relationships with local EMEA marketing teams.
Requirements
Relevant years of experience in brand marketing, category marketing or agency environments, preferably within a global brand.
Deep passion for football and strong understanding of European football culture, ecosystems and communities.
Established football network and credibility within the sport, culture or creative space.
Extensive knowledge of, and a passion for, the sports and fashion/entertainment industry.
Proven ability to lead complex projects across multiple partners and markets.
Commercial competence with understanding of product, retail and DTC dynamics.
Experience working in a matrix organization and across EMEA markets (highly desirable).
Willingness to travel across EMEA as required.
Benefits
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to € 300 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
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