Senior Associate responsible for managing brand assets and executing integrated marketing campaigns at PwC. Collaborating across teams, ensuring compliance, and driving brand equity in a competitive market.
About the role
- Senior Director executing go-to-market vision for complex enterprise software solutions and advisory services. Leading product marketing team and driving client value and revenue growth.
Responsibilities
- Own and drive the end-to-end go-to-market strategy across product lines
- Define and evolve the product marketing vision
- Lead, develop, and mentor a high-performing product marketing team
- Serve as the voice of the market
- Partner closely with executive stakeholders to drive alignment
- Oversee the development of compelling/differentiated customer facing content
- Design and scale sales enablement strategies
- Establish and operationalize performance metrics
- Contribute to enterprise-level strategic initiatives
Requirements
- Relevant degree in Marketing, Business, or a related discipline preferred
- 10 or more years of relevant progressive experience in product marketing within complex, growth-oriented environments required
- Significant healthcare industry experience (minimum 5 years)
- Leadership experience, with a demonstrated track record of building, developing, and leading high-performing teams required
- Deep expertise in enterprise SaaS environments, with strong preference for experience in healthcare, data platforms, or AI-driven solutions
Benefits
- Comprehensive benefits plan
- Professional development opportunities
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