Marketing Manager crafting and delivering the regional Football brand vision in EMEA. Collaborating across teams for strategic market execution and community engagement.
About the role
- Campaign Strategist on Creator Marketing team at Substack developing and executing multi-channel campaigns. Focused on empowering independent creators and promoting Substack's brand in cultural contexts.
Responsibilities
- Concept and execute multi-channel campaigns tied to cultural moments, creator milestones, and platform initiatives — from brief to launch to reporting.
- Develop compelling campaign narratives, copy, and creative direction across owned, earned, and paid channels.
- Partner with Partnership Leads across categories to translate market-specific insights into campaigns that resonate with key creator segments.
- Collaborate with brand, communications, and editorial to spotlight creators across owned channels and earned media.
- Use data and experimentation to measure campaign performance, extract insights, and sharpen the next brief.
- Work cross-functionally with Partnerships and Product to understand creator behavior and translate that understanding into creative programs with measurable impact.
- Bring creative marketing instincts to every campaign — knowing what works organically, what earns press, and what travels.
Requirements
- 4–6+ years of experience in marketing, with a focus on campaign strategy, brand, or creative (tech or creator economy preferred).
- An exceptional writer — able to move between campaign concepts, creator copy, internal briefs, and social posts with equal fluency.
- A natural storyteller with the ability to develop a campaign idea and see it through to execution.
- Comfortable with data — uses it to interrogate creative decisions and make programs stronger, not just report on them.
- A voracious reader and Substack subscriber, with a sharp sense of the evolving media and creator landscape.
- Strong people skills, with experience working directly with creators or talent.
- Able to manage multiple projects under deadline without losing quality or clarity.
- Experience with social media strategy and paid social is a plus.
Benefits
- Equity for all full-time roles
- Exceptional benefits
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