Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross - functionally to enhance brand positioning and audience engagement across digital platforms.
About the role
- Content Marketing Intern supporting Delinea's marketing team in evaluating existing content strategies and recommending improvements. Ideating and optimizing content for targeted personas across digital platforms.
Responsibilities
- Conduct a comprehensive audit of all marketing-created content (including the blog), documenting strengths, gaps, redundancies, and optimization opportunities.
- Review how content is requested, created, approved, and published to identify process bottlenecks or inefficiencies.
- Evaluate existing personas for accuracy and relevance; interview internal teams to refine or develop new personas with clear attributes, needs, and content preferences.
- Audit current customer journeys for each persona, identifying messaging and content gaps; map new or updated journeys with recommended content for each stage (Discover, Evaluate, Commit).
- Become familiar with the Identity Security Market, Delinea products, messaging, differentiators, and value drivers to ensure content accuracy and consistency.
- Support editorial processes by reviewing new content for clarity, grammar, messaging accuracy, and persona alignment.
- Assist in content creation, including contributing to asset outlines, editing drafts and working with design on impactful charts, graphs or images.
Requirements
- Currently pursuing a degree in Marketing, Communications, or related field.
- Strong analytical skills; comfortable working with spreadsheets and dashboards.
- Excellent written and verbal communication.
- Curiosity about audience behavior, storytelling, and content marketing strategy.
- Familiarity with web analytics tools (Google Analytics, Hotjar, or similar) is a plus.
- Ability to work independently, manage multiple tasks, and meet deadlines.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
- Bonuses
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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