Senior Content & Campaign Marketing Specialist at KBKG driving strategic content and campaigns. Focusing on B2B marketing to enhance lead generation and client engagement.
Responsibilities
The Senior Content & Campaign Marketing Specialist turns complex ideas into compelling narratives that resonate effectively with our target audiences.
In this role, you will drive strategic content and campaign initiatives with greater independence from conception through execution to performance analysis.
You are adept at analyzing performance and aligning strategies with the company's overall objectives.
This role is tasked with marketing content ideation & creation, including email templates, advertising copy, direct mailers, website copy, thought leadership copy, internal communications, social media, longer-form content, such as guides and two-pagers, and additional marketing assets as needed.
Requirements
4-6+ years of experience in B2B Marketing required.
Bachelor's degree in marketing, Business Administration, Communications, or a related field.
A master's degree or additional certifications can be advantageous.
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