Content Marketing Specialist focusing on SEO to boost organic growth for Paysafe. Collaborating on content development for the payments, betting, and gaming sectors.
Responsibilities
Manage content creation with external agencies and produce in-house content as required
Develop in-depth knowledge of brands and products to ensure content accuracy and compliance
Coordinate with external agencies for SEO strategy implementation
Optimise content for traditional search engines and generative AI platforms
Update and publish content across websites using CMS
Build brand authority through strategic off-page SEO
Liaise with internal teams for feedback and deliver SEO initiatives
Track and analyse SEO performance using tools like Google Search Console and report on KPIs
Explore and test new methods to enhance visibility in generative engines
Requirements
Bachelor’s or related educational degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required
Minimum 2 years’ experience in content writing and SEO, required
Proven experience in on-page and off-page SEO
Technical SEO knowledge is a plus
Excellent writing skills for creating compelling content
Familiarity with CMS platforms for content management
Proficient in SEO tools (Google Search Console, GA4, Semrush, Ahrefs, etc.)
Up-to-date knowledge of SEO and GEO best practices
Experience in betting and gaming industry is desirable
Experience collaborating with global marketing teams
Proficiency in English (both written and spoken) is required; knowledge of additional languages is a plus
Strong organisational skills and ability to multi-task
Strong communication skills and attention to detail
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