Senior Content & Campaign Marketing Specialist at KBKG turning complex ideas into compelling narratives. Driving strategic content and campaign initiatives with a focus on performance analysis.
Responsibilities
Turn complex ideas into compelling narratives that resonate effectively with target audiences.
Drive strategic content and campaign initiatives from conception through execution to performance analysis.
Analyze performance and align strategies with company objectives.
Market content ideation & creation, including various types of marketing assets.
Assist in and manage the development of lead generation, ABM and advertising flights.
Continuously identify opportunities for leveraging marketing content to increase inbound conversion.
Requirements
4-6+ years of experience in B2B Marketing required.
Bachelor's degree in marketing, Business Administration, Communications, or a related field.
A master's degree or additional certifications can be advantageous.
Familiarity with marketing tools (HubSpot, Google Analytics) and strategies (performance marketing, ABM).
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