Marketing Manager I overseeing marketing initiatives and collaborating with clinical teams at Cleveland Clinic. Managing research, strategies, and creating marketing collateral to enhance patient satisfaction.
Responsibilities
Manage marketing functions and coordinate interdepartmental marketing programs sponsored by clinical areas.
Develop and monitor annual budget.
Participate in marketing management meetings, task forces and groups.
Serve as liaison and consultant between Clinical areas, Marketing areas and other related Foundation initiatives in the implementation of organizational marketing objectives.
Coordinate formatting, placement and design of advertisements, brochures and magazines.
Utilize Clinical business goals to develop publications, newsletters, Internet content, conferences, presentations, recruitment activities, community activities and international materials.
Coordinate and analyze market research data.
Analyze problems related to the perception of patient satisfaction and quality improvement; gather related data, recommend solutions and evaluate results.
Collaborate with staff to resolve specific satisfaction issues.
Requirements
Bachelor's Degree in Marketing or related field
Five years of related marketing experience.
In-depth knowledge of marketing research techniques; problem solving, sampling procedures, data collection, analysis, interpretation, and presentation.
Thorough understanding of business management; statistics, program evaluation, implementation and analysis.
Master's Degree (preferred)
Experience in project management and marketing (preferred)
Experience with digital marketing and content production (preferred)
Healthcare background (preferred)
Proficient in MS Office, Word, Excel and Workfront (preferred)
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