Strategic Growth Initiatives Officer focusing on revenue - generating initiatives and partnerships at the University of Alberta. Collaborating with leaders to expand educational impact and ensure financial sustainability.
About the role
- Manager of inbound marketing engine supporting global growth through marketing automation and analytics. Collaborating with cross-functional teams and driving strategic marketing initiatives.
Responsibilities
- Manager – Growth and Marketing Automation will build and operate our inbound marketing engine.
- This role combines hands-on marketing automation, digital execution, social management, analytics, and optimisation to support our global growth across the U.S., South Africa, LATAM, and Europe.
- Support the CSO in managing and progressing marketing and business development initiatives.
- Help prioritise and structure workloads across multiple projects, ensuring timely delivery.
- Liaise with internal stakeholders and external partners to keep campaigns and deliverables on track.
- Own the social content calendar and publishing schedule.
- Write short-form marketing copy aligned to Catalyst’s brand tone.
- Optimise social performance using analytics and A/B testing.
- Support setup, execution, and monitoring of digital campaigns (Google Ads, LinkedIn, etc.).
- Draft and edit marketing content: social posts, email campaigns, web copy, brochures, thought leadership, and internal communications.
- Manage event logistics: Support pre-event activities (registrations, RSVP tracking, briefing packs).
- Support implementation and management of the firm’s CRM and marketing automation systems.
- Develop and manage budgets for strategic initiatives.
Requirements
- Bachelors Degree in Marketing or related field
- 4–6 years in Marketing, with least 3 years of hands-on experience in digital marketing or marketing automation
- Hands-on experience with CRM/marketing platforms (Microsoft Dynamics, HubSpot, Marketo or similar - admin-level experience preferred
- Strong writing skills (copy) and attention to detail.
- Experience managing social channels for B2B brands.
- Comfortable working with data, analytics tools, and performance reporting.
- Understanding of SEO fundamentals.
- Bonus: exposure to financial services, technology, SaaS, or professional services.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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