Marketing Strategy Manager responsible for overseeing B2C and B2B strategies at Paysafe. Collaborating with teams to implement actionable marketing plans for commercial growth.
About the role
- Expert Marketing Specialist driving data-driven marketing initiatives for CHS's Energy Marketing team. Collaborating cross-functionally to optimize strategies with a focus on research and analysis.
Responsibilities
- Lead Market Understanding and Segmentation
- Conduct market research, define customer profiles and behavioral personas, and perform segmentation and sector analysis
- Analyze competitive landscape and market dynamics
- Support and Execute Go-To-Market Initiatives
- Collaborate on formulation and implementation of GTM and launch plans
- Align cross-functional teams, define success metrics, and manage timelines
- Stimulate pipeline development to support growth targets
- Propose Correct Product Positioning and Content Development
- Deliver differentiated positioning and guide messaging
- Ensure consistency across channels
- Enhance and support brand storytelling, thought leadership, and sales enablement through tools and training
- Manage Budget and Vendor Relationships
- Adhere to assigned retail and product marketing budgets and vendor partnerships
- Track performance metrics and deliver executive-level reporting
- Drive Adoption, Retention, and Advocacy
- Partner with sales, customer success, and demand generation teams as a subject matter expert
- Execute customer marketing programs that increase adoption, retention, and advocacy
Requirements
- High School diploma or GED
- 7+ years of experience in Communications and/or Marketing
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred
- Significant prior experience in corporate marketing communications, public relations, advertising, or media; experience in energy, agriculture, or industrial sectors preferred
- Specialized knowledge in product marketing research, analysis, segmentation, competitive landscape, and ROI measurement
- Proficiency in CRM tools (Microsoft Dynamics), analytics platforms, and MS Office
- Strong critical thinking and data-driven decision-making abilities
- Excellent written, verbal, and presentation skills; able to convey complex concepts and build consensus
- Proven capability to lead projects, manage budgets, and collaborate cross-functionally
- Knowledge of industry best practices, regulatory considerations, and cooperative business models.
Benefits
- medical
- dental
- vision
- wellness programs
- life insurance
- health and dependent care spending accounts
- paid time off
- 401(k)
- pension
- profit sharing
- short- and long-term disability
- tuition reimbursement
- adoption assistance
Job title
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