Sales Director responsible for growth in Financial Services accounts at Persado. Leading complex sales cycles and building partnerships with national banks and fintechs.
About the role
- Sales Intelligence Product Manager overseeing product lifecycle for a franchisee BI tool at Choice Hotels. Collaborating with analytics, engineering, and sales enablement for adoption and productivity.
Responsibilities
- Own the product lifecycle for a new franchisee-facing business intelligence tool that aggregates and displays lead, company and contact data to franchisees selling to local businesses.
- Partner closely with Advanced Analytics to engineer and master source data, and with IT, UX and engineering to define and deliver the tool’s UI/UX and technical platform.
- Responsible for roadmap definition, prioritization, release management, vendor oversight, adoption and ongoing optimization — ensuring the product drives franchisee productivity, high data quality, and measurable revenue impact.
- Lead relationships and negotiations with vendors for "off-the-shelf" BI products used by franchisees and Choice sellers.
- Develop go-to-market plans and adoption strategies for franchisees, including onboarding playbooks, training curricula, help documentation and in-product guidance.
- Partner with Sales Enablement and Franchise Services to deliver training sessions, webinars, and certification programs for franchisees and internal champions.
- Define and track adoption levers (communications, incentives, UX flows) and iterate to improve uptake and engagement.
- Own the day-to-day management of vendors supplying data for local/SMB sales intelligence.
- Lead vendor selection, contracting (SOWs, SLAs, KPIs), onboarding and ongoing performance management; conduct regular vendor governance and scorecards.
- Identify and plan key enhancements such as new data sources and UI changes. Run A/B tests, pilots and surveys to help optimize scoring models, user experience and commercial constructs.
- Prioritize feature enhancements, technical debt, and data source additions based on ROI and strategic impact.
Requirements
- 5–8 years of product management, data product ownership, or analytics/product hybrid experience building BI products, analytics platforms, or data-driven SaaS tools.
- Demonstrated track record of partnering with analytics/data engineering teams and technology/UX teams to deliver production-grade BI or data products.
- Experience working with CRM systems (Salesforce), enterprise data warehouses, and integrating multiple internal/external data sources.
- Experience in hospitality, franchise, SMB sales enablement or B2B SaaS is strongly preferred.
- Basic data modeling or data engineering experience.
- Proficiency with SQL and experience working with data warehouses (e.g., Snowflake, Redshift) and BI tools (Tableau, Power BI).
- Comfortable writing product requirements for engineering teams and validating technical deliverables; familiarity with API-driven architectures.
- Ability to travel up to 10-20% for leadership offsites, sales kick-offs, and cross-functional planning sessions.
- Strong stakeholder management and communication skills; ability to translate technical concepts for non-technical franchisee and commercial audiences.
- Demonstrated analytical rigor and a metrics-driven mindset; comfortable owning KPIs and running experiments.
- Excellent project and product management skills, preferably with experience in Agile methodologies and backlog management.
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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