Performance Marketing Manager at Upway focuses on customer acquisition via performance marketing strategies. Leading execution and optimization of marketing campaigns for electric mobility.
About the role
- Paid Media Specialist managing omnichannel paid media campaigns for clients in Latin America. Collaborating alongside SEO and content experts in a performance-driven digital marketing agency.
Responsibilities
- The Paid Media Specialist will be responsible for managing and optimizing omnichannel paid media campaigns.
- Must have mastery of the main media channels — including Google, Meta, TikTok and Retail Media — as well as knowledge of programmatic media.
- You will be responsible for the entire campaign lifecycle: client onboarding, media planning, execution, A/B testing and performance reporting, ensuring clear ROI and ROAS results.
- Organization, attention to deadlines and proficiency with our internal CRM SENTR are essential.
Requirements
- Minimum of 3 years of experience managing paid media campaigns (preferably in a digital agency).
- Proven track record of campaigns with measurable results (ROI/ROAS).
- Proficiency in Google Ads and Meta Ads; experience with TikTok, Retail Media and programmatic advertising is a plus.
- Experience across the full campaign lifecycle — from onboarding to final reporting.
- Ability to set up, analyze and apply learnings from A/B tests.
- Excellent organizational skills and proficiency with CRMs (SENTR, HubSpot or similar).
- Fluency in Spanish and additional fluency in English or Portuguese (required).
- Analytical, proactive and results-oriented profile.
Benefits
- Competitive compensation package.
- Opportunity to work on high-level campaigns with clients in Latin America, the U.S. and Europe.
- Access to advanced tools and training in paid media strategies.
- Collaborative, multicultural environment focused on growth and continuous learning.
Job title
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Degree requirement
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