Hybrid Paid Media Manager – Paid Search, Social

at SINE Digital

• Job title: Paid Media Manager – Paid Search, Social
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Paid Media Manager driving performance media strategy for Search and Social at SINE Digital. Overseeing campaign management and client relationships in the live entertainment industry.

Responsibilities

• Lead end to end campaign setup, optimisation, and reporting across search and social platforms
• Conduct keyword research, audience analysis, creative analysis, and competitor insights to inform strategic direction, structure, and overall channel planning
• Develop cross-channel strategies and media plans that align with client KPIs and budgets, presenting clear tactical rationale
• Use platform and third party analytics tools to translate data into actionable insights, as required in both source roles
• Streamline ways of working across Paid Search and Paid Social, building efficient and scalable campaign management processes
• Champion the practical use of automation and AI to accelerate workflows
• Identify and champion opportunities for testing and innovation
• Monitor platform trends, new features, and betas, and share relevant updates with internal teams and clients
• Oversee onboarding and account setup, ensuring timelines, deliverables and assets are managed efficiently.
• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
• Present campaign results, insights, and growth recommendations clearly and confidently
• Work closely with Account and Media Directors on quarterly reviews, post-campaign analyses, and long-term planning.
• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture
• Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
• Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
• Conduct regular audits to improve performance
• Leverage automation tools, scripts, and data feeds to support operational efficiency
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives
• Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.

Requirements

• 3+ years of Paid Search & Paid Social experience - agency experience desirable
• Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
• Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
• Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
• Confident in planning, executing and reporting on full funnel digital campaigns
• Experience in theatre and live entertainment marketing is desirable but not essential
• Strong communicator with the confidence to lead client conversations and presentations
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• A proactive, curious, and collaborative mindset with a passion for digital marketing.

Benefits

• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar.
• Opportunities to help further shape the business culture and agency benefits.