Performance Optimization Manager at PPRO simplifying access to local payment methods. Focus on maximizing payment outcomes and driving performance for enterprise clients through data analysis and collaboration.
About the role
- Paid Media Manager driving performance media strategy for Search and Social at SINE Digital. Overseeing campaign management and client relationships in the live entertainment industry.
Responsibilities
- Lead end to end campaign setup, optimisation, and reporting across search and social platforms
- Conduct keyword research, audience analysis, creative analysis, and competitor insights to inform strategic direction, structure, and overall channel planning
- Develop cross-channel strategies and media plans that align with client KPIs and budgets, presenting clear tactical rationale
- Use platform and third party analytics tools to translate data into actionable insights, as required in both source roles
- Streamline ways of working across Paid Search and Paid Social, building efficient and scalable campaign management processes
- Champion the practical use of automation and AI to accelerate workflows
- Identify and champion opportunities for testing and innovation
- Monitor platform trends, new features, and betas, and share relevant updates with internal teams and clients
- Oversee onboarding and account setup, ensuring timelines, deliverables and assets are managed efficiently.
- Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
- Present campaign results, insights, and growth recommendations clearly and confidently
- Work closely with Account and Media Directors on quarterly reviews, post-campaign analyses, and long-term planning.
- Manage and mentor junior team members, ensuring workloads are balanced and development goals are met
- Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth
- Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture
- Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
- Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
- Conduct regular audits to improve performance
- Leverage automation tools, scripts, and data feeds to support operational efficiency
- Contribute to internal best practice documentation, new business pitches, and internal training initiatives
- Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.
Requirements
- 3+ years of Paid Search & Paid Social experience - agency experience desirable
- Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
- Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
- Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
- Confident in planning, executing and reporting on full funnel digital campaigns
- Experience in theatre and live entertainment marketing is desirable but not essential
- Strong communicator with the confidence to lead client conversations and presentations
- Organised, detail-focused, and comfortable managing multiple accounts simultaneously
- Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
- A proactive, curious, and collaborative mindset with a passion for digital marketing.
Benefits
- 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
- Competitive salary, benchmarked annually.
- Early Friday finish at 3pm (subject to business needs).
- Enhanced family and personal leave policies.
- Health cash plan (after 3 months) and employee assistance programme.
- Hybrid working with home equipment allowance.
- Regular social events and free tickets to live events.
- Modern Fitzrovia office with local discounts and wellbeing perks.
- Structured personal development programme and access to industry conferences.
- An active social events calendar and opportunity to input into the social calendar.
- Opportunities to help further shape the business culture and agency benefits.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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