Hybrid Director, Paid Social

at Modern.ai

• Job title: Director, Paid Social
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Miami, United States

About the role

• Director of Paid Social defining paid media vision at a growth-driven agency. Leading teams and strategies for effective client revenue growth across multiple platforms.

Responsibilities

• Own the paid social vision across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels. Align channel strategy to client revenue targets, contribution margins, and broader growth objectives.
• Build, mentor, and retain a best-in-class paid media team. Create a culture centered on accountability, curiosity, and continuous improvement while establishing clear performance standards.
• Set the gold standard for account structure, testing methodology, creative iteration, and optimization. Ensure campaigns are built for scale, not short-term spikes.
• Drive forecasting, budget allocation, pacing, and efficiency across the client portfolio. Maintain a sharp focus on CAC, MER, incrementality, and contribution profit — not vanity metrics.
• Partner closely with creative, affiliate, lifecycle, and analytics teams to ensure paid social operates as part of a cohesive growth engine rather than a siloed channel.
• Stay ahead of platform shifts, AI-driven tooling, and evolving consumer behavior. Introduce new frameworks, automation opportunities, and testing strategies that compound performance over time.
• Serve as a senior strategic advisor to key clients. Lead executive-level conversations, present performance insights, and guide long-term growth planning with confidence and clarity.
• Establish processes that support speed without sacrificing accuracy. Implement rigorous QA, reporting standards, and workflow structures that enable the agency to scale.

Requirements

• 5+ years in paid social, with 2+ years in a senior leadership role, ideally within a high-growth agency environment
• Experience working with high-growth DTC brands, with a strong understanding of ecommerce economics, conversion dynamics, merchandising strategy, and full-funnel customer acquisition
• Proven experience managing large budgets and multi-platform programs that drive measurable revenue impact
• Deep platform expertise across Meta and TikTok, with strong familiarity in emerging and performance-oriented channels
• Strong command of forecasting, attribution, and modern ecommerce metrics
• Demonstrated ability to translate creative strategy into performance outcomes
• Exceptional communication skills with experience leading executive-level client relationships
• Experience building and developing high-performing teams
• Highly operational with a bias toward action and accountability
• Comfortable operating in fast-paced environments where priorities evolve quickly**

Benefits

• Unlimited PTO
• Health insurance
• Professional development reimbursement
• Wellness reimbursement
• Opportunity to grow with an amazing team!