Senior Digital Analyst managing end - to - end paid campaigns at a global brand performance agency. Collaborating with teams to optimize across multiple channels like social, search, and display.
About the role
- Performance Marketing Manager developing digital marketing campaigns for Ogilvy Greece. Leading campaign strategies and optimizing performance across multiple platforms.
Responsibilities
- Develop, plan, and execute digital campaigns via platforms such as Google Ads (Search, Display YouTube), Meta (Facebook, Instagram), DV360, LinkedIn, and others.
- Manage daily campaign activities, optimize performance, and ensure that campaigns meet or exceed KPIs and ROI targets.
- Analyze campaign data, prepare detailed reports, interpret insights, and provide recommendations for ongoing optimization.
- Be responsible for team leadership and development.
- Organize day-to-day work for your team, provide guidance & trainings and help them grow.
- Coordinate with creative, data, and client service teams to ensure seamless campaign delivery and alignment with overall marketing objectives.
- Stay up-to-date on the latest industry trends, tools, and performance marketing technologies; evaluate emerging opportunities.
- Manage budgets, billing, and invoicing processes related to digital media campaigns.
- Collaborate with internal and external partners to maximize campaign success.
- Foster a culture of data-driven decision making and continuous improvement within the team.
Requirements
- 4-5 years of experience in digital marketing or performance media (agency or client side).
- Proven experience managing campaigns on Google Ads, Meta platforms, display advertising, and programmatic channels (e.g., DV360).
- Strong analytical skills, proficiency in Google Analytics, Web Analytics, and advanced Excel (pivot tables, formulas).
- Highly proficient in reporting through Google Looker Studio.
- Deep knowledge of Google Tag Manager.
- Advanced measurement experience like BLS, Viewability, Cross-Channels efficiencies, etc.
- Experience in SEO including audits, keyword research, and content strategies will be considered a plus.
- Certifications such as Google Ads, Google Analytics, and Facebook Blueprint are highly desirable.
- Excellent communication, presentation, and management skills.
- Fluency in English.
- Ability to work effectively in a fast-paced, results-oriented environment.
Benefits
- A competitive package matching the candidate’s skills and experience.
- Private medical health insurance program.
- Gain access to the best local and global trainings.
- Privileged access to state-of-the-art AI tools (WPP Open).
- Great work environment.
- Gym/workout membership.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Sales Manager acquiring new enterprise clients and expanding strategic accounts utilizing AI, analytics, and consulting expertise. Leading full sales cycle and demand generation efforts in defined industries.
Performance Marketing Manager focusing on Creative Engineering for a pioneering cat food brand. Collaborating closely with the Founder & CMO to create impactful advertising creatives in a hybrid work environment.
Demand Generation Manager responsible for scaling Proxima's marketing pipeline using AI - powered intelligence. Overseeing performance marketing strategy and executing integrated campaigns in a hybrid role.
Performance Marketing Manager responsible for planning and optimizing B2C campaigns at KF Design GmbH. Collaborating with various teams to re - engage and convert customers while monitoring market trends.
Paid Media Analyst at Augurian optimizing digital marketing campaigns across platforms. Managing budgets, analyzing data, and collaborating with a team for campaign success.
Senior Analyst of Paid Media turning data into strategic direction for diverse clients. Collaborating with teams to develop insights and optimize paid media campaigns for better results.
Head of Growth & Performance Marketing at Incard overseeing growth strategies and channel acquisition. Focusing on data - driven insights and hands - on leadership in high - growth startup.
Werkstudent/in Google Ads responsible for building and optimizing campaigns in Köln. Analyzing KPIs and maximizing return on investment for client campaigns.
Performance Marketing Manager optimizing Meta, Google, and YouTube ads for Phira Ventures' brands. Analyzing performance data while collaborating with marketing teams in a hybrid work environment.