Director leading network performance optimization and customer experience initiatives at AT&T. Driving engineering excellence through data - driven strategies in wireless engineering.
About the role
- Paid Media Lead overseeing and optimizing paid advertising for a music industry disruptor. Managing agencies and driving user acquisition and revenue growth in on-demand vinyl records.
Responsibilities
- Manage external agencies, including oversight of day-to-day ad execution, performance reporting, and alignment with business goals to ensure efficient and effective campaign delivery.
- Lead creative content briefing processes and build/maintain a network of creative partners to produce high-performing ad assets tailored to various channels.
- Collaborate with internal teams (e.g., design, product, etc.) to create and optimise channel-specific landing pages that enhance ad performance and user conversion.
- Oversee budget pacing, allocation, and management across paid channels, ensuring spend aligns with ROI targets and adapts to real-time performance data.
- Conduct in-depth data analysis on campaign metrics (e.g.,CPC, CPA, ROAS, CTR, conversions) to derive insights and inform strategic decisions.
- Identify and test new paid media platforms, ad formats, and tactics to expand reach and drive innovation in user acquisition.
- Optimise campaigns based on results, A/B testing, audience segmentation, and evolving business needs to maximise efficiency and revenue impact.
- Handle community management aspects of paid ads, including monitoring interactions, responding to comments/queries, and leveraging user feedback to refine targeting and messaging.
- Take full responsibility for ad delivery, ensuring campaigns meet or exceed set benchmarks for key performance indicators like lead generation, cost per acquisition, and overall return on ad spend.
Requirements
- 5+ years of experience in paid media management, preferably in e-commerce, on-demand platforms, or high-growth digital environments with direct revenue accountability.
- Proven expertise in managing paid channels such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, or similar; experience with agency partnerships is essential.
- Strong analytical skills with proficiency in tools like Google Analytics, Excel, SQL, Looker, or equivalent for data visualisation and performance tracking.
- Demonstrated success in scaling paid media campaigns, optimising for benchmarks, and driving measurable growth in leads, conversions, and ROI.
- Experience with creative briefing, A/B testing, audience targeting, and multi-channel optimisation in fast-paced settings.
- Familiarity with landing page development best practices and tools
- Excellent project management, communication, and stakeholder collaboration skills, with the ability to influence cross-functional teams.
- Knowledge of community management in paid social contexts and compliance with ad regulations (e.g., GDPR, platform policies).
Benefits
- **What We Offer:****
- **Industry-Leading Salary Package:** Enjoy a highly competitive salary package that rewards your expertise and hard work.
- ** Flexible time off:** 25 days of paid holiday, a paid birthday off, and remote-friendly working.
- **Comprehensive Pension Scheme:** Secure your future with our robust pension scheme.
- **Cutting-Edge Tech Office Environment:** Work in a modern, tech-driven office environment equipped with the latest tools and technology.
- **Medical Insurance: **Protect yourself with our comprehensive medical insurance plan.
- **Work Location: **
- Enjoy a hybrid work model with the flexibility to work from home, while spending at least 2 days a week in our vibrant London, King's Cross office.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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