Senior Associate, CRM leading operational and compliance procedures at CreditSights in Chicago. Collaborating with compliance teams to ensure efficient execution and issue resolution.
About the role
- CRM Analyst at C&A developing and optimizing customer journeys and executing strategic campaigns. Collaborating across channels to improve customer experience and engagement metrics.
Responsibilities
- Journey Strategy and Optimization: Plan, implement, and optimize CRM journeys across all stages of the funnel (acquisition, qualification, conversion, and retention), with a focus on performance, growth, and value generation.
- Identify opportunities to improve the customer experience based on behavioral and business data.
- Lead the full experimentation cycle (A/B and multivariate testing), identifying growth levers and scaling learnings.
- Tactical Campaign Execution: Develop, manage, and execute CRM campaigns across multiple channels (email, SMS, push notifications, RCS, and WhatsApp).
- Collaborate with the creative team and external agency, producing clear, strategic briefings for the development of high-impact communications.
- Ensure message consistency, personalization, and relevance of communications throughout the customer journey.
- Data and Performance Analysis: Monitor, analyze, and interpret performance metrics (open rate, CTR, conversion, lift, ROI, among others).
- Translate complex metrics and analyses into actionable insights and strategic recommendations for the business.
- Support data-driven decision-making using test learnings and campaign results.
Requirements
- Bachelor's degree – Marketing, Business Administration, Economics, Engineering, Computer Science, or related field.
- Proven 4–5 years of experience in CRM, Growth, or Planning, with hands-on work in journey strategies, automation, and results measurement.
- Experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, RD Station, Braze, or similar.
- Knowledge of A/B testing, basic statistics, and experimentation methodologies.
- Strong understanding of key CRM and Growth metrics (engagement, conversion, LTV, churn, lift, ROI).
- Ability to design, analyze, and optimize omnichannel journeys (email, SMS, push, WhatsApp, etc.).
Benefits
- Medical and dental insurance (employee and dependents).
- Dr. C&A – telemedicine and teletherapy services.
- Annual bonus.
- Parking or commuter voucher (Work location: Alphaville – Barueri/SP).
- Birthday off — one paid day off during your birthday month.
- Flexible working hours.
- On-site cafeteria.
- Flexible meal benefit (meal and/or food vouchers).
- Gympass membership.
- Semi-annual paid vacation.
- Amigo Program (psychological, legal, and social support).
- Pharmacy partnership with payroll discounts.
- Employee discounts on purchases at C&A stores and online.
Job title
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