CRM Manager developing customer engagement strategies and lifecycle marketing for a white - label online casino solutions provider. Collaborating with teams and managing CRM tools to enhance customer retention.
About the role
- Join Paysafe as a Marketing Customer Engagement Manager to lead consumer CRM strategies and lifecycle marketing. Collaborate globally to enhance customer engagement and retention across various platforms.
Responsibilities
- Manage the full CRM activation and lifecycle journeys globally across email, push notifications and SMS
- Build, execute, and optimise multi-channel lifecycle journeys focused on onboarding, activation, retention, cross-sell, and reactivation
- Own end-to-end campaign delivery—from segmentation and audience builds to creative briefing, testing, deployment, and performance reporting
- Develop and maintain customer journeys and automated programs across our primary CRM platforms: Salesforce Marketing Cloud, Pardot, and Oracle Responsys
- Work closely with the CRM & AI Lead to test and scale AI-driven personalisation, predictive modelling, content optimisation, and automation
- Partner with Creative, Paid Media, Product, Analytics, and Web teams to ensure CRM activity is integrated into full-funnel marketing and customer experience strategies
- Act as the CRM subject-matter expert for the consumer business, ensuring CRM is represented across major initiatives, product feature releases, and campaign planning
- Monitor channel performance and deliver clear insights, dashboards, forecasts, and actionable recommendations to key stakeholders, including senior management
- Ensure CRM activity adheres to regulatory and data privacy requirements across all operating markets
- Support continuous improvement of operational processes, testing frameworks, deliverability best practices, and data hygiene initiatives
Requirements
- Bachelor’s or educational degree in Marketing, Business or Communications, or related field, required; or additional experience in lieu of education, required.
- Minimum 3 years’ of demonstrable experience managing CRM and lifecycle marketing programs at scale across email, push, and SMS
- Hands-on expertise with Oracle Responsys; experience with Salesforce Marketing Cloud and/or Pardot strongly preferred
- Strong understanding of CRM data structures, segmentation, scoring models, and customer lifecycle strategies
- Experience working with global consumer brands and multi-market CRM execution, ideally across Europe and LATAM; experience in fintech and financial services strongly preferred
- Proficiency using analytics and tracking tools including Google Analytics 360, Tableau, Power BI, or equivalent
- Ability to interpret complex customer and performance data, identify trends, and deliver clear, actionable insights
- Experience with testing methodologies (A/B, multivariate) and optimisation approaches across messaging, creatives, cadence, audience, and channel mix
- Solid understanding of mobile app CRM, including push notification strategies and mobile measurement considerations
- Excellent project management skills
Benefits
- Flexible working hours
- Option to buy or sell your holiday
- Option to carry over up to 5 days into the next year
- Social events on the rooftop terrace
- Breakfast, fresh fruit, and snacks provided
- Dedicated wellbeing room
- Enhanced paid family policies
- Product testing for Skrill and Neteller
- Discounts on memberships via Vitality
- Support purchasing Apple and LG products
- Six employee-led equality communities
- Four paid charity days
- Early weekends with summer hours (3pm finish on Fridays)
- Private health and dental insurance
- Income protection, life assurance, and more
Job title
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Degree requirement
Tech skills
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