CRM & E - Mail Marketing Manager at Kreuzfahrtberater enhancing data - driven customer loyalty initiatives. Focused on email campaigns and CRM analysis in the tourism industry.
About the role
- Email Marketing Manager developing and managing campaigns for Cato Institute. Collaborating with teams to enhance engagement and communication through data-driven email strategies.
Responsibilities
- Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences.
- Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
- Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals.
- Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
- Partner with marketing and communications team members to support broader campaigns and programs.
- Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
- Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
- Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies.
- Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.
Requirements
- Minimum of 3 years of experience in email marketing and CRM management.
- A bachelor's degree in a related field.
- Proficiency in Salesforce Marketing Cloud (Pardot) is required.
- Proven experience building newsletters, drip campaigns, and multi-stage email strategies.
- Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback.
- Experience collaborating with web teams to create landing pages that align with marketing campaigns.
- Demonstrated success in developing and executing testing plans for emails and landing pages.
- Strong familiarity with libertarian or classical liberal ideas and public policy perspectives.
Benefits
- Medical, dental, and vision insurance
- Employer contribution to a Health Savings Account (HSA)
- Generous vacation and sick days
- Paid parental leave
- Employer-provided life and disability insurance
- 401(k) employer match
- Transit/ Parking benefits
- Pet discount plan
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